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India Leads the AI Agent Race as 60% of Consumers Want a Personal AI Assistant: Adobe Report
India is leading the AI agent race, says a new Adobe report. A full 60% of Indian consumers want their own personal AI assistant. That is the highest level of interest in the whole Asia-Pacific region. The finding comes from the Adobe 2026 AI and Digital Trends Report, released on June 25. It shows Indians are unusually eager to let smart software act on their behalf.
An AI agent is software that can carry out tasks for you on its own. (Unlike a basic chatbot that only answers, an agent can take action, like booking, comparing, or buying.) A personal AI assistant is your own version of such an agent that learns what you like.
What the Report Found
The report surveyed 7,000 consumers and business leaders around the world. It looked at how companies are adopting AI and how people feel about AI-powered experiences. On almost every measure of openness to AI agents, Indian consumers scored high.
For example, 55% of Indian consumers said they would happily talk to a brand’s AI agent. And 61% said they would let an AI agent speak to a brand’s human staff on their behalf. That is a strong sign of trust in automation.
Key facts
| Finding (Indian consumers) | Reported figure |
|---|---|
| Want to create a personal AI agent | 60% |
| Willing to interact with a brand’s AI agent | 55% |
| Comfortable with agent-to-agent interactions | 58% |
| Would let an AI agent deal with a brand’s human rep | 61% |
| Use AI for personalised product recommendations | 65% |
| Use AI for customer service or support | 60% |
| Open to shopping via AI-powered experiences | 62% |
| Global survey sample | 7,000 consumers and business leaders |
| Report release date | June 25, 2026 |
India Tops the Asia-Pacific Region
The 60% figure puts India at the top in Asia-Pacific for wanting a personal AI agent. This matches a wider trend. Indian users have been quick to try new digital tools, from UPI payments to AI chatbots.
The report also notes an interesting gap. Indian consumers’ interest in AI agents is higher than what businesses in the region expect. In simple terms, people are ready for AI agents faster than many companies think. That gap is both a warning and a chance for brands.
How Indians Already Use AI
The survey shows AI is not just a future idea for Indians. It is already part of shopping. Some 65% use AI to find product recommendations made just for them. Another 60% use AI for customer service or support. And 62% are open to buying through AI-powered experiences.
Put together, these numbers paint a clear picture. Indian shoppers trust AI to help them find, choose, and buy. This appetite explains why so many firms are racing to add AI agents to their apps and websites.
FAQ
What is the difference between a chatbot and an AI agent?
A chatbot mostly answers questions. An AI agent can take action for you, such as comparing prices, booking, or completing a purchase on its own.
Why does India lead in this survey?
India’s 60% interest in personal AI agents is the highest in Asia-Pacific. Indians tend to adopt new digital tools quickly, which lifts these numbers.
How large was the study?
The Adobe 2026 AI and Digital Trends Report surveyed 7,000 consumers and business leaders worldwide and was released on June 25, 2026.
Why It Matters (Especially for India and Founders)
For Indian founders, the message is loud and clear. Your customers are ready for AI agents, often more ready than you assume. Brands that add helpful, trustworthy AI agents early could win loyalty fast. Those that wait risk falling behind a public that is already eager.
This demand also supports India’s bigger AI push. Companies are pouring money into local AI computing to meet exactly this kind of appetite, like Amazon’s $13 billion plan to build next-generation AI in Mumbai. Strong consumer demand plus heavy investment is a powerful combination.
The takeaway is simple. India is not just adopting AI, it is leading on trust and willingness in its region. For startups, brands, and investors, that eagerness is a real opportunity, provided AI agents are built to be useful, safe, and honest.
Source: Financial Express.
