Amazon Plans 100+ Urban Fulfilment Centres to Grow Quick Commerce in India

Amazon wants to win the race to deliver things super fast in India. So it plans to open more than 100 city warehouses across the country. These warehouses will run Amazon Now. Amazon Now is its speedy service that brings your order to your door in just a few minutes. This kind of shopping is called quick commerce. Quick commerce means buying online and getting your items in minutes, not days.

An urban fulfilment centre is just a small warehouse inside a city. (Fulfilment means getting your order packed and sent to you.) Because the warehouse is close to your home, a delivery rider can grab your order and reach you very fast. Amazon shared this plan just before Prime Day 2026. Prime Day is Amazon’s big yearly sale with lots of discounts.

Where Amazon Now is rolling out

Amazon will start in five big cities first. These are Bengaluru, Chennai, Delhi NCR, Hyderabad and Mumbai. (NCR means the Delhi area plus nearby towns like Gurugram and Noida.) Amazon says these new warehouses will let it stock four times more products than it has now.

Having more things to sell is a big deal. Fast delivery is not just for milk and snacks anymore. Amazon Now will sell many more kinds of products. So shoppers can get a lot more in minutes.

Key facts

Item	Reported figure
Urban fulfilment centres planned	More than 100
First rollout cities	Bengaluru, Chennai, Delhi NCR, Hyderabad, Mumbai
Service name	Amazon Now
Product selection vs today	4x more
Delivery speed	Within minutes
Investment in operations, safety, wellbeing	₹2,800 crore+
Ashray rest centres (during 2026)	100 to 250
Announced	Ahead of Prime Day 2026

What you can buy in minutes

Amazon Now plans to deliver a long list of things fast. These include clothes, electronics, jewellery, shoes, bags, watches and furniture. It also covers musical instruments, groceries and personal care items. And it covers baby products, pet supplies, and health supplements. (Supplements are pills or powders, like vitamins, that help keep you healthy.)

This is a step up from normal quick commerce. Quick commerce usually sells only daily kitchen items. But Amazon wants to bring its huge list of products into the minutes-delivery world.

Money and worker safety

Amazon has set aside more than ₹2,800 crore for this plan. (A crore is 10 million, so ₹2,800 crore is a very large amount of money.) The money will go to building and running the warehouses. It will also help keep workers safe and well. Amazon calls its workers “associates.”

Amazon is also growing its Ashray programme. Ashray centres are rest spots for delivery riders. Amazon plans to grow them from 100 to 250 during 2026. This gives riders more places to take a break.

Abhinav Singh is a Vice President of Operations at Amazon India. (A Vice President is a senior boss. Operations means running the day-to-day work.) He said: “Customers appreciate the speed, convenience and selection available on Amazon.in. As we continue to scale Amazon Now, we remain focused on offering customers a wider selection, value and faster delivery speeds across categories.”

The competition

Amazon is joining a crowded fight. Its rivals include Blinkit, Zepto, Instamart, Flipkart Minutes and BigBasket. (Rivals are other companies that want the same customers.) These companies already deliver groceries and more in minutes across Indian cities.

Amazon has lots of money and a huge list of products. It hopes this will help it stand out. The 100-plus city warehouses are how it plans to match the speed of these rivals.

Why it matters (especially for India and founders)

Quick commerce is one of India’s hottest startup battles. (A founder is a person who starts a company. A startup is a new, growing company.) When a giant like Amazon joins with 100-plus warehouses, the whole market feels it. Prices, delivery speed and choices could all change for shoppers.

This makes things harder for founders running smaller quick commerce companies. The same goes for kirana-tech startups. (Kirana means a local corner shop. Kirana-tech startups use apps and tech to help these small shops.) They now have to defend their business against a rich rival. It also shows how many companies are chasing the same neighbourhood shoppers at once.

FAQ

How many centres is Amazon planning?

More than 100 city warehouses across India. They will run its Amazon Now quick commerce service.

Which cities come first?

Bengaluru, Chennai, Delhi NCR, Hyderabad and Mumbai come first.

What is Amazon Now?

It is Amazon’s fast-delivery service in India. It tries to deliver your order in minutes, across many kinds of products.

Who are Amazon’s quick commerce rivals?

Blinkit, Zepto, Instamart, Flipkart Minutes and BigBasket are its named rivals.

Takeaway

Amazon’s plan for 100-plus city warehouses shows it is serious about quick commerce in India. It wants a real share of this fast-growing market. To get it, Amazon is offering more products and delivery in minutes. The next year will show how shoppers and rivals react.

Source: Entrackr