Big AI Deals This Week: Getty + OpenAI, DeepMind + A24, and Samsung Goes All-In
This was a big week for AI. AI, or artificial intelligence, is computer software that can learn and do tasks that once needed a human. A “deal” here just means a business agreement. It is when two companies agree to work together. This week, three big deals showed that AI is no longer just a lab test. It is now used in news photos, movies, and giant companies.
Here is what happened. The photo company Getty Images agreed to put its pictures inside ChatGPT. Google DeepMind teamed up with the film studio A24. And Samsung began giving AI tools to its staff in South Korea. All three deals point to one trend. Real money is now going into AI. And the people who own content are finally getting paid for it.
Quick overview: what happened
Each of these three stories matters on its own. But together they tell a bigger story. AI companies need three things. They need good content. They need real-world testing. And they need big customers.
So these companies are paying for photos. They are teaming up with creative experts. And they are selling tools to huge firms. Here is a simple look at each deal, in plain words.
1) Getty OpenAI deal: licensed photos go inside ChatGPT search
Getty Images is one of the world’s largest photo libraries. It owns or controls the rights to millions of pictures. This week, Getty signed a multi-year deal with OpenAI. OpenAI is the company that makes ChatGPT. Under the deal, Getty’s photos will now show up inside ChatGPT search.
Let us explain two terms here. “Licensing” means you pay to use someone’s work in a legal, agreed way. So “licensed photos” are pictures that are paid for and approved. They are not copied. “ChatGPT search” is a feature in ChatGPT. It looks up fresh information and shows it to you, much like a normal web search. So now, when ChatGPT shows results, it can show proper, paid-for Getty images instead of random ones.
The stock market loved this news. A “share price” is the cost of one small piece of ownership in a company. Getty’s share price soared more than 120% on the day. Reports said it spiked even higher when trading opened. That kind of jump is rare. It happened because investors believe Getty has found a way to earn money from AI, instead of losing out to it. (An “investor” is a person who puts money into a company to make a profit.)
The two companies did not say how much money is involved. They also said the deal is only about showing images. Getty’s photos are not being used to train OpenAI’s models. (“Training” is when an AI studies lots of data to learn.) This is a big change. A few years ago, Getty was fighting AI firms in court over copied content. Now it is choosing licensing over lawsuits. For people who own content, that is the real news. Their work can become a paid product inside AI tools.
2) DeepMind A24: AI meets the movie business
The second deal this week is about film. Google DeepMind is Google’s main AI research lab. A24 is a famous film studio. It made hit movies like “Everything Everywhere All at Once.” The two have agreed to a long-term research partnership on AI filmmaking. A “research partnership” is when groups work together to study and build new things. Reports say Google is putting in around $75 million.
The plan is simple. A24’s filmmakers will test and help shape AI tools as part of their normal work. In return, DeepMind gets real feedback from people who make films for a living. A DeepMind product leader, Eli Collins, said the work “spans several projects.” But the two sides have not shared exact products or results yet. It is still early.
Why does this matter? It shows AI companies want to learn from creative experts, not just engineers. Film is hard. It needs taste, story, and emotion. By teaming up with A24, DeepMind hopes to build AI that truly helps real filmmakers. It does not want tools that look smart but feel empty.
3) Samsung ChatGPT Enterprise and Codex: AI for a giant workforce
The third deal is about size. Samsung Electronics is giving two OpenAI tools to its staff. The tools are ChatGPT Enterprise and Codex. Samsung is starting with workers in South Korea. It is also giving them to its Device eXperience (DX) division around the world. OpenAI called this one of the largest enterprise deals in its history. (“Enterprise” just means big-company use, often with extra security and controls.)
Here is what the two tools do. “ChatGPT Enterprise” is a business version of ChatGPT. It is built for company use with stronger privacy. “Codex” is OpenAI’s coding tool. (“Coding” means writing the instructions that make software run.) Codex was first made to write and check computer code. Now it also lets non-coders build simple internal tools and do tasks on their own. One new feature even lets a user show Codex a task once. After that, the AI repeats the task by itself.
Samsung plans to use these tools in many areas. These include research, manufacturing, marketing, and office work. The demand is clearly growing. OpenAI says more than five million people use Codex every week worldwide. And in South Korea, the number of active users has jumped about 800% since February. Samsung also already supplies OpenAI with memory chips for AI systems. So the two companies are deeply linked.
Key facts at a glance
| Company | The deal | Figure (as reported) |
|---|---|---|
| Getty Images + OpenAI | Multi-year deal to show Getty’s licensed photos in ChatGPT search | Getty shares soared more than 120% on the news; terms not disclosed |
| Google DeepMind + A24 | Long-term research partnership on AI filmmaking | Google reported to invest about $75 million |
| Samsung + OpenAI | Rolling out ChatGPT Enterprise and Codex to staff (South Korea + DX division) | Codex used by 5 million+ people weekly; Korea users up ~800% since February |
Why it matters (especially for India and founders)
For Indian founders and creators, these deals teach a clear lesson. AI licensing is now real money. “AI licensing” means getting paid when AI tools use your content. Getty shows the point well. If you own good content, you can sell access to it. So instead of fearing AI, content owners can build a new way to earn.
The Samsung story is just as useful. Enterprise AI is here. (“Enterprise AI” is AI used inside large companies for daily work.) If a giant like Samsung is giving AI tools to its staff, smaller firms can do the same on a budget. Founders can use tools like Codex to build their own apps without a big tech team. And the DeepMind A24 deal is a good reminder. AI plus human taste beats AI alone. The smart move is to mix AI speed with your own skill and judgement.
FAQ
What is the Getty OpenAI deal about?
It is a multi-year deal. It will show Getty’s licensed (paid-for) photos inside ChatGPT search. The money terms were not shared. And Getty’s photos are not used to train OpenAI’s models.
Why did Getty’s share price jump so much?
The share price soared more than 120%. This is because investors think Getty has found a way to earn money from AI. It turns a risk into a paid product.
What are ChatGPT Enterprise and Codex?
ChatGPT Enterprise is the business version of ChatGPT, with stronger privacy. Codex is OpenAI’s coding tool. It can write code. Now it can also help non-coders build simple tools and do tasks on their own.
What is the DeepMind A24 partnership?
It is a long-term research partnership on AI filmmaking. A24’s filmmakers will test AI tools. And Google DeepMind gets real feedback. Google is reported to invest about $75 million.
The takeaway
This week’s deals all point the same way. AI is going mainstream. It is moving into media, film, and big companies. Content owners are starting to get paid. Creative experts are being brought in. And huge firms are putting AI into daily work. For founders and creators, the message is plain. AI is now a business tool and a business chance, not just a buzzword.
Sources: The Decoder on the Getty OpenAI deal, Forbes on Getty shares soaring more than 120%, The Decoder on the Google DeepMind and A24 partnership, and The Decoder on Samsung’s ChatGPT Enterprise and Codex rollout.
