Mensa Brands Unicorn
Bengaluru-based e-commerce roll-up ("house of brands") company founded by former Myntra CEO Ananth Narayanan that acquires majority stakes in digital-first D2C brands across apparel, beauty & personal care, home and food, and scales them via shared tech-led marketing, pricing and inventory operations. Became India's fastest startup to reach unicorn status (six months after launch) after its November 2021 Series B.…
Mensa Brands: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 21 Apr 2025 | Debt | ₹48 Cr | Stride Ventures | source |
| 5 Oct 2023 | Debt | $40 Mn | EvolutionX Debt Capital | source |
| 7 Feb 2023 | Debt | ₹300 Cr | Tradecred | source |
| 16 Nov 2021 | Series B | $135 Mn | Falcon Edge Capital Accel Norwest Venture Partners Prosus Tiger Global Management | source |
| 23 Aug 2021 | Series A | $33 Mn (Series A extension) | Alpha Wave Incubation Norwest Venture Partners Accel Bergwelt GableHorn Investments | source |
| 31 May 2021 | Series A | $50 Mn | Accel Falcon Edge Capital Norwest Venture Partners Alteria Capital InnoVen Capital Kunal Shah Mukesh Bansal Rahul Mehta Scott Shleifer | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 20 Dec 2022 | Mensa Brands | India Lifestyle Network | Undisclosed | source |
| 12 Sep 2022 | Mensa Brands | MyFitness | Undisclosed | source |
| 14 Jun 2022 | Mensa Brands | Pebble | Undisclosed | source |
| 7 Mar 2022 | Mensa Brands | Pretty Krafts | Undisclosed | source |
| 24 Jan 2022 | Mensa Brands | Trustbasket | Undisclosed | source |
| 12 Jan 2022 | Mensa Brands | Florona | Undisclosed | source |
| 4 Jan 2022 | Mensa Brands | Estalon | Undisclosed | source |
| 27 Dec 2021 | Mensa Brands | High Star | Undisclosed | source |
| 13 Dec 2021 | Mensa Brands | LilPicks | Undisclosed | source |
| 6 Dec 2021 | Mensa Brands | Folkulture | Undisclosed | source |
| 6 Oct 2021 | Mensa Brands | Karagiri | Undisclosed | source |
| 6 Oct 2021 | Mensa Brands | Priyaasi | Undisclosed | source |
| 6 Oct 2021 | Mensa Brands | Dennis Lingo | Undisclosed | source |
| 6 Oct 2021 | Mensa Brands | Ishin | Undisclosed | source |
| 6 Oct 2021 | Mensa Brands | Villain | Undisclosed | source |
Recent Signals
-
17 Jun 2026 · regulatory
BRND.ME (formerly Mensa Brands) completes reverse flip, converts to public entity ahead of planned IPO source -
17 Jun 2026 · financial
BRND.ME claims adjusted-EBITDA and operating cash-flow positive in FY26 on ~₹1,500 Cr revenue source -
17 Jun 2026 · ma-strategic
BRND.ME divests non-core brands including India Lifestyle Network (ILN), refocuses on 4 flagship brands source -
7 Feb 2023 · growth-traction
Mensa scales to ~700 employees, 25 brands, 10 Mn+ customers served source
News on Mensa Brands
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Who founded Mensa Brands?
Mensa Brands was founded by Ananth Narayanan in 2021.
How much funding has Mensa Brands raised?
Mensa Brands has raised $299.98 Mn across 6 tracked funding round(s), most recently on 2025-04-21. Figures are compiled from cited public sources.
Who are the investors in Mensa Brands?
Investors in Mensa Brands include Stride Ventures, EvolutionX Debt Capital, Tradecred.
What does Mensa Brands do?
Bengaluru-based e-commerce roll-up ("house of brands") company founded by former Myntra CEO Ananth Narayanan that acquires majority stakes in digital-first D2C brands across apparel, beauty & personal care, home and food, and scales them via shared tech-led marketing, pricing and inventory operations. Became India's fastest…
Where is Mensa Brands headquartered?
Mensa Brands is headquartered in Bengaluru, Karnataka, India.
What is Mensa Brands's business model?
Mensa Brands's core value proposition centers on Tech-led marketing and pricing optimization, Bring joy to customers via global brands built for the digital age, Process optimization, growth hacking and demand planning for founders.
How does Mensa Brands make money?
Mensa Brands's cited revenue streams include Sale of products from portfolio brands, Sale of products across the group entity, Sale of services and shared-service income.