Startup Atlas · Digital Lending / Merchant Cash Advance

NeoGrowth

NeoGrowth Credit Private Limited ● Mumbai, Maharashtra ● Founded 2011 ● neogrowth.in ↗

Dhruv Khaitan · Co-founder Piyush Khaitan · Co-founder & Managing Director

$168.91 MnTotal funding (tracked)

9Funding rounds

26 Nov 2024Last round

721Team size (sourced)

NeoGrowth: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Cash-flow based lending, no traditional collateral underwriting

Evaluates borrowers based on digital spending patterns on POS machines rather than traditional underwriting methods.

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Fast disbursal with daily, cash-flow-linked repayment

Loans against future digital sales, processed within 72 hours, with a daily repayment model tailored to merchant cash flows.

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Small-ticket, flexible-term business loans

Lends between $3,000-$22,000 for 6-24 month terms with flexible repayment based on card sales.

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Customer Segments

Under-served MSME/SME retail merchants

Under-served MSME and SME merchants across various sectors including food & beverage, apparel, beauty & wellness, petrol pumps, and automobile dealerships.

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Ecommerce sellers, retailers & restaurants

Provides short-term business loans to Indian merchants, ecommerce sellers, retailers, and restaurants.

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Customer Relationships

No cited public information yet.

Channels

Branch network

Partnered with over 13,000 businesses across 21 branches nationwide (as of 2018).

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Sales App

Sales App with e-signature capabilities used for loan origination.

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Key Activities

POS/digital-transaction-data underwriting

Uses technology-enabled processing to evaluate borrowers based on digital spending patterns on POS machines rather than traditional underwriting methods.

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Loan disbursal & collection

Fast-track loan disbursal (under 72 hours) with daily repayment collection tied to merchant cash flows.

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Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

UTI International Wealth Creator 4 — Investor Symbiotics Group — Investor MicroVest Capital Management — Investor FMO — Investor U.S. International Development Finance Corporation — Investor Proparco — Investor

Revenue Streams

Interest income on loans₹363.13 Cr in FY23

Interest income of ₹363.13 crore in FY23, up from ₹357.54 crore in FY22.

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Fee and commission income₹12.8 Cr in FY23

Fee and commission income of ₹12.8 crore in FY23, up from ₹3.45 crore in FY22.

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Cost Structure

No cited public information yet.

FAQs on NeoGrowth

What is NeoGrowth's business model?

NeoGrowth's core value proposition centers on Cash-flow based lending, no traditional collateral underwriting, Fast disbursal with daily, cash-flow-linked repayment, Small-ticket, flexible-term business loans.

How does NeoGrowth make money?

NeoGrowth's cited revenue streams include Interest income on loans, Fee and commission income.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: tracxn.com · Last verified 15 Jul 2026. · Report a correction