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Startup Atlas · B2B Food Supply

Zomato (Eternal) BSE SENSEX constituentListed (NSE: ETERNAL, BSE: 543320)NIFTY 50 constituentUnicorn (since Feb 2018)

Eternal Limited Gurugram, Haryana Founded 2008 eternal.com ↗
Deepinder Goyal · Co-founder, Chairman & Chief Executive Officer Pankaj Chaddah · Co-founder (stepped down from operational role in March 2018)
$773.63 MnTotal funding (tracked)
9Funding rounds
22 Feb 2021Last round
16,375Team size (sourced)

Zomato (Eternal): Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Food discovery and fast delivery

Zomato's stated mission is "Better food for more people," combining restaurant discovery, reviews, and fast delivery in one app.

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10-minute grocery delivery (Blinkit)

Blinkit, Eternal's quick-commerce arm, fulfils grocery and essentials orders from a network of dark stores, promising delivery in around 10 minutes.

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Customer Segments

Individual food-delivery and dining customers25M+ MAU

25 million+ monthly active customers using the Zomato app to discover restaurants, order food delivery, and book dining/table reservations.

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Restaurant partners300,000+ restaurants

300,000+ restaurant partners listed for discovery, ordering, and delivery on the Zomato platform.

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Delivery partners (gig workforce)500,000+ delivery partners

500,000+ delivery partners who earn a livelihood fulfilling food and quick-commerce deliveries.

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Customer Relationships

Zomato Gold paid loyalty membershipUp to 30% off at 20,000+ restaurants

Subscription bundling free delivery on orders and dining-out discounts across a large restaurant network, engineered to be the default renewal choice and blunt churn to rival Swiggy One.

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Crowd-sourced ratings & reviews as trust layer

The platform's founding 2008 mechanic (menu digitization + user reviews) remains its core discovery trust signal; CEO Deepinder Goyal's 2025 proposal to replace crowd ratings with a personalized "match score" shows the company still actively re-engineering this relationship.

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District app — dedicated "going-out" relationship10M+ Play Store downloads since Nov 2024 launch

Standalone app (evolved from Zomato Live plus the acquired Paytm Insider ticketing business) extends the customer relationship beyond food into movies, dining reservations, events and sports.

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Channels

Zomato mobile app and website

Primary consumer channel for restaurant discovery, food ordering and delivery, and dining reservations.

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Blinkit app

Dedicated app for quick-commerce grocery and essentials delivery, operating in 153+ Indian cities as of March 2025.

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District app

Consolidated 'going-out' app for dining, movies, sports and event ticketing, launched to house Zomato's entertainment/ticketing businesses.

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Key Activities

Real-time last-mile logistics orchestration

Dynamic order-to-rider matching and route optimization across both food delivery and Blinkit's rapid-delivery promise is the core day-to-day operational activity.

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Dark-store buildout & inventory-led retail ops (Blinkit)

Continuous site selection, store commissioning and a shift to an inventory-led (vs. marketplace) model to control margins as the store count scales toward 3,000.

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B2B supply-chain fulfillment (Hyperpure)~95% YoY revenue growth in FY25; ~30.6% of FY25 revenue

Sourcing, warehousing and delivering fresh produce, staples and kitchen supplies to restaurants and to Blinkit's own dark stores has become the company's second-largest revenue-generating activity.

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Platform ad sales & performance-marketing operationsEternal's ad income nears Rs 2,000 Cr in FY25

Running large-scale customer-acquisition/subsidy marketing while simultaneously selling restaurant/brand advertising inventory back on the same platform.

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Key Resources

Blinkit dark-store network1,816 dark stores (Q2 FY26), targeting 3,000 by Mar 2027

A dense, owned/leased network of hyperlocal micro-warehouses is the core physical asset enabling 10-15 minute quick-commerce fulfillment.

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RBI payment aggregator license

Regulatory approval to operate as an online payment aggregator lets the company process transactions in-house rather than depending solely on third-party gateways.

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Key Partnerships

ICICI Bank — UPI issuance partnership

Zomato partnered with ICICI Bank to let customers create a Zomato-branded UPI handle for in-app payments, reducing redirect dependency on PhonePe/Google Pay.

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NPCI + Razorpay — agentic UPI paymentsLaunched Feb 2026

Zomato was a launch partner (alongside Swiggy and Zepto) for UPI payments executed directly inside AI assistants (Claude), announced at the India AI Impact Summit.

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Paytm Insider acquisition powering DistrictRs 2,048 Cr deal, Aug 2024

Acquired Paytm's events/movie-ticketing business Insider to give District the catalogue and infrastructure needed to compete in going-out/ticketing.

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Together AI — LLM infrastructure for support automation1,000+ messages/min handled at peak

External AI-infrastructure vendor whose optimized Llama models power the customer-support chatbot pipeline at scale.

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Revenue Streams

Food delivery (Zomato)₹2,737 Cr Q4 FY26 revenue

Q4 FY26 (Jan–Mar 2026) Zomato food-delivery operating revenue was ₹2,737 Cr, up 33% YoY, with adjusted EBITDA of ₹532 Cr.

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Quick commerce (Blinkit)₹13,232 Cr Q4 FY26 revenue (~76.5% of total)

Blinkit generated ₹13,232 Cr operating revenue in Q4 FY26 (up 675% YoY on a revised revenue-recognition basis), representing about 76.5% of Eternal's total operating revenue, and turned adjusted-EBITDA positive.

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B2B food supply (Hyperpure)₹978 Cr Q4 FY26 revenue

Hyperpure, Eternal's B2B restaurant-supply platform, reported ₹978 Cr operating revenue and ₹13 Cr net profit in Q4 FY26.

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Going-out / ticketing (District)₹277 Cr Q4 FY26 revenue

District, the dining/entertainment-ticketing business, posted ₹277 Cr operating revenue in Q4 FY26 (up 21% YoY) but remains loss-making.

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Cost Structure

Delivery and related chargesRs 1,552 Cr in Q4 FY25 alone (~25% of total expenditure)

Rider payouts and delivery-network costs are the single largest disclosed operating cost line, scaling with order volume across food delivery and Blinkit.

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Employee benefit expensesRs 2,558 Cr in FY25 (+54% YoY); headcount +105% YoY to 16,868

Salaries, bonuses and share-based compensation across on-roll staff, driven up by rapid headcount expansion for Blinkit/District/Hyperpure scaling.

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Advertising, promotions & platform subsidiesRs 1,972 Cr in FY25 (+37.7% YoY)

Discretionary spend covering customer-acquisition marketing, order subsidies and customer appeasement/refunds, rising fastest in the newer quick-commerce and going-out segments.

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Blinkit dark-store expansion capex~Rs 600 Cr single funding tranche, Nov 2025

Eternal periodically injects large capital tranches into Blinkit specifically to fund new dark-store buildout as the quick-commerce race with Instamart/Zepto intensifies.

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FAQs on Zomato (Eternal)

What is Zomato (Eternal)'s business model?

Zomato (Eternal)'s core value proposition centers on Food discovery and fast delivery, 10-minute grocery delivery (Blinkit).

How does Zomato (Eternal) make money?

Zomato (Eternal)'s cited revenue streams include Food delivery (Zomato), Quick commerce (Blinkit), B2B food supply (Hyperpure), Going-out / ticketing (District).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: tracxn.com · Last verified 13 Jul 2026. · Report a correction