Zepto Unicorn

Zepto's core promise is ultra-fast (roughly 10-minute) delivery of groceries and daily essentials via its dark-store network.

Zepto Cafe extends the speed proposition to freshly prepared coffee, snacks and light meals via dedicated in-store kitchens.

Zepto targets consumers wanting groceries and daily essentials delivered in minutes, positioned around "lightning-fast" delivery of 7,000+ SKUs.

Brands use Zepto's in-house ad platform for sponsored listings/banners and subscribe to the Zepto Atom analytics portal for hyperlocal sales insight.

Paid subscription (~₹99/month list price) offering unlimited free delivery and up to 20% savings; crossed 1 million subscribers within one week of its March 2024 launch.

Primary channel is the Zepto app (iOS/Android) offering 7,000+ products for delivery in minutes; company describes itself as a quick-commerce/online grocery app.

Zepto Cafe, originally embedded in the main app, launched its own dedicated app in December 2024 and hit 50,000 daily orders within four weeks of that launch.

A subscription web portal launched May 2025 giving FMCG brand partners real-time, pin-code-level sales and market-share data plus a natural-language "Zepto GPT" interface.

Zepto had roughly 1,139 dark stores across cities as of March 31, 2026, each stocking tens of thousands of SKUs, fulfilling orders via dedicated pickers/packers/delivery associates.

Operates "Zepto Atom" (brand analytics) and an in-house advertising platform as a closed-loop advertising and insights ecosystem for FMCG brands; ad revenue rose 151% YoY to ₹1,635.7 crore in FY26.

A network of company-operated dark stores (roughly 1,139 as of March 31, 2026, up from 250+ in August 2024) is Zepto's core physical/logistics asset.

Zepto partners with FMCG brands and D2C startups for product launches, discounts, and limited-time offers distributed through its dark-store network, and monetizes the relationship via the Zepto Atom analytics portal.

Advertising revenue grew 151% YoY to ₹1,635.7 crore in FY26, up from ₹651.2 crore in FY25, driven by Zepto's ad platform and the Zepto Atom analytics portal.

10-minute cafe-style food and coffee delivery running at a $110 million annualized run-rate as of October 2025.

Paid loyalty subscription (~₹99/month) generating recurring membership revenue; over 1 million subscribers within a week of March 2024 launch.

IPO proceeds are earmarked partly for lease rentals of existing dark stores and expansion of the dark store network, per the DRHP use-of-proceeds section.

DRHP disclosed 5,212 permanent employees and 48,011 operating staff (pickers, packers, delivery associates, warehouse loaders) as of March 31, 2026, with permanent-staff attrition of 51.28% and blended attrition of 73.22% in FY26.