Startup Atlas · Cryptocurrency

ZebPay

Awlencan Innovations India Limited ● Hyderabad, Telangana ● Founded 2014 ● zebpay.com ↗

Mahin Gupta · Co-founder (founded predecessor BuySellBitco.in in 2012) Sandeep Goenka · Co-founder Saurabh Agrawal · Co-founder Rahul Pagidipati · Chairman & CEO (acquired majority stake 2019/2020)

$1.13 MnTotal funding (tracked)

2Funding rounds

6 Jan 2016Last round

41Team size (sourced)

ZebPay: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Battle-tested safety on a simple app

Clutter-free design, security nets and easy fee structures aimed at stress-free crypto investing.

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Institutional-grade OTC liquidity

24/7 liquidity, tight spreads, quick execution and multiple order types (IOC, PEG, TWAP) for large trades.

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No-fee trading on select pairs (post-2020 relaunch)

On its March 2020 India relaunch, ZebPay introduced no-fee trading on select pairs alongside instant deposits/withdrawals.

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Customer Segments

Retail crypto investors & traders6M+ registered users

ZebPay's retail exchange and mobile app serve everyday crypto buyers/sellers in India and abroad.

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Institutions & HNIs

A dedicated OTC desk gives institutions and high-net-worth individuals white-glove, large-order crypto access.

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Customer Relationships

24/7 dedicated trade managers (OTC/institutional)

Institutional and HNI clients get round-the-clock, personalised trade support from onboarding through execution.

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Channels

Mobile app (Android & iOS)

ZebPay's core retail trading channel is its Android and iOS wallet/exchange app.

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OTC trading desk

A separate institutional OTC channel for large-order execution outside the retail order book.

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Referral / Affiliate Program

A business-facing affiliate/referral program listed under ZebPay's Business navigation.

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Key Activities

No cited public information yet.

Key Resources

Cold-wallet custody infrastructure98%+ of coins in cold wallets

The bulk of customer coins are held in offline cold storage as the core security asset underpinning trust.

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Key Partnerships

Brave Software (Brave Rewards)

Exclusive Indian custodial-account partner letting Brave Rewards users in India connect a ZebPay account to earn/redeem Basic Attention Tokens (BAT).

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Revenue Streams

Trading fees

Fees earned when users buy or sell crypto on the platform.

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Membership fees on inactive accounts

Fees charged on registered accounts that hold crypto but are inactive.

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Revenue from the company's own crypto holdings

ZebPay also earns from its own cryptocurrency holdings.

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Institutional lending / Prime Brokerage

A premium institutional lending platform for hedging, speculation and capital needs alongside the OTC desk.

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Cost Structure

No cited public information yet.

FAQs on ZebPay

What is ZebPay's business model?

ZebPay's core value proposition centers on Battle-tested safety on a simple app, Institutional-grade OTC liquidity, No-fee trading on select pairs (post-2020 relaunch).

How does ZebPay make money?

ZebPay's cited revenue streams include Trading fees, Membership fees on inactive accounts, Revenue from the company's own crypto holdings, Institutional lending / Prime Brokerage.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: zebpay.com · Last verified 21 Jul 2026. · Report a correction