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Startup Atlas · Cryptocurrency Exchange

WazirX Acquired

Zanmai Labs Private Limited Mumbai, Maharashtra Founded 2018 wazirx.com ↗
Nischal Shetty · Co-founder & CEO Siddharth Menon · Co-founder & COO Sameer Mhatre · Co-founder
UndisclosedTotal funding (tracked)
0Funding rounds
Last round

WazirX: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Most-trusted, high-liquidity Indian crypto exchangeLeads by transaction volume

WazirX leads the market by transaction volumes with over 16 million users and 350+ cryptos and tokens listed.

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Secure, reliable, user-friendly platform

"We continuously innovate to build the most secure, reliable, and user-friendly platform" for crypto trading in India.

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Escrow-secured, fee-free P2P conversion

WazirX's P2P feature auto-matches INR buyers and sellers of USDT with WazirX holding funds in escrow; "once you click on buy, your automatic matching with the direct sellers starts."

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Institutional-grade custody

Post-relaunch, WazirX "partnered with BitGo to provide insured, institutional-grade custody for user assets."

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Customer Segments

Retail crypto traders in India16M+ users

Over 16 million registered users trading 350+ listed cryptocurrencies and tokens.

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Institutional & high-volume tradersMin OTC order $50,000

Financial institutions, institutional investors and private entities including fintechs, asset managers, VCs, HNIs, family offices and trusts using WazirX's OTC desk.

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P2P fiat-to-crypto converters

Users who convert INR to USDT and other crypto (and vice versa) directly with counterparties via WazirX's escrow-based P2P marketplace.

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Customer Relationships

Dedicated account management for institutional clients

"Personalized Service" with dedicated account managers and "24X7 Support" for Platinum-tier institutional users.

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Self-service app & escrow-mediated P2P trust

Retail users self-serve via the app; WazirX acts as an intermediary/escrow for P2P trades between buyers and sellers.

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Channels

Mobile apps (Android & iOS)

WazirX's app lets users buy, sell and hold Bitcoin, Ethereum and other cryptos on iOS and Android.

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Web platform with P2P marketplace

Direct INR-to-crypto conversion via the P2P order book on wazirx.com, with matching against direct sellers.

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REST/WebSocket trading API

A public REST API lets users and institutions automate trades and stream live rates programmatically.

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OTC desk for institutional clients

A dedicated OTC desk with smart dashboard for high-volume and institutional order placement, minimum order $50,000.

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Key Activities

Spot crypto trading & order matching

Operating the exchange's order book/matching engine across 350+ listed cryptocurrencies and tokens.

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P2P fiat-crypto matching & escrow

Matching INR buyers/sellers of crypto and holding funds in escrow until payment is confirmed.

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KYC/AML & regulatory compliance

Zanmai Labs performs KYC checks, reports to the FIU and fulfils obligations under the Prevention of Money Laundering Act as an FIU-IND registered reporting entity.

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Custody & asset security operations

Managing multisig custody arrangements for user funds, now via institutional custodian BitGo after the 2024 breach.

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Key Resources

WRX native token1B token supply

"WRX is WazirX's native utility token" serving as "the backbone of the entire WazirX ecosystem," used for fee discounts, listing fees and project-listing votes; total supply 1 billion WRX.

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FIU-IND reporting-entity registration

Zanmai Labs (WazirX) is registered with FIU-IND as a reporting entity, a regulatory asset that lets it legally operate INR-crypto trading pairs.

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Key Partnerships

Binance

"WazirX has been acquired by Binance, the world's largest cryptocurrency exchange" (Nov 2019); Binance later said in Aug 2022 this was limited to an asset/IP purchase and that it "did not purchase any equity (and does not own any equity) in Zanmai Labs" -- an ownership dispute that continues.

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Liminal Custody (former)

Multisig custody partner (5 WazirX + 1 Liminal signatures) until WazirX ended the relationship in August 2024 following the July 2024 hack.

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BitGo (current)

"WazirX has partnered with BitGo to provide insured, institutional-grade custody for user assets" as part of its October 2025 relaunch.

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Financial Intelligence Unit-India (FIU-IND)

Zanmai Labs is registered with FIU-IND as a reporting entity, performing KYC checks and PMLA reporting.

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Revenue Streams

Trading commissions94% of FY22 revenue

"Commission from trading was the largest source of revenue for WazirX which accounted for 94% of the collections" -- $101.9 million (Rs 774.4 crore) in FY22.

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Institutional / OTC trading fees

"We offer the lowest trading fee in the industry ranging between 0.05% - 0.2%" for institutional and high-volume OTC clients.

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Cost Structure

Marketing & promotion$79.6M in FY22

Marketing and promotion spend "surged around 16X to $79.6 million (Rs 605 crore) in FY22" from $5 million in FY21 -- WazirX's single largest cost line.

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Employee salaries & benefits

"Expenditure on salaries and other employee benefits shot up 2.3X to $5.25 million (Rs 40 crore)" in FY22.

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Payment gateway charges

"Payment gateway charges also increased 11.25X to $2.3 million in FY22."

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Server & infrastructure charges

WazirX spent $3.8 million on server charges in FY22.

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FAQs on WazirX

What is WazirX's business model?

WazirX's core value proposition centers on Most-trusted, high-liquidity Indian crypto exchange, Secure, reliable, user-friendly platform, Escrow-secured, fee-free P2P conversion, Institutional-grade custody.

How does WazirX make money?

WazirX's cited revenue streams include Trading commissions, Institutional / OTC trading fees.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: wazirx.com · Last verified 21 Jul 2026. · Report a correction