True Balance
True Balance: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
True Balance allows Android app users to check their mobile call and data balances without the need for internet connectivity. It provides consumers with real-time information on the best plans and offers from telecom operators.
sourceDigital lending application (DLA) of True Credits Private Limited (NBFC), providing Cash Loan (₹5,000 - ₹2,00,000, tenure 6-24 months, monthly interest from 2.4%) and Level Up Loan (₹1,000 - ₹30,000, tenure 6-18 months, monthly interest from 2.4%).
sourceThe platform provides easy payment options including mobile recharges, DTH, electricity bills, gas, broadband, and water bill payments.
sourceTrue Balance operates as an RBI Licensed Prepaid Payment Instruments (PPI) entity, issuing Digital Wallet and Gift Wallet usable for recharges, bill payments, fund transfers and payments through wallet interoperability on UPI.
sourceCustomer Segments
True Credits serves non-online-payment users and those lacking credit scores who are underbanked or not serviced by traditional financial institutions, including customers 'new to credit', assessed via an alternative credit scoring system (ACS) and machine-learning-based models, typically with monthly incomes between Rs 10,000 and Rs 40,000.
sourceTrue Balance allows Android app users to check their mobile call and data balances without the need for internet connectivity, providing real-time information on the best plans and offers from telecom operators.
sourceTrue Credits has disbursed loans worth more than INR 700 Cr to 7 million Indians, with loan ticket sizes ranging from INR 1,000 to INR 50,000.
source10+ crore app downloads and 1.7+ crore total loans disbursed, with ₹19,000+ crore in loan disbursements.
sourceCustomer Relationships
Channels
True Balance launched in 2014 as an Android app for checking mobile call/data balances; the app has since grown to 10+ crore downloads.
sourceDirect web channel for loan products, bill payments/recharges and wallet features.
sourceKey Activities
Facilitates lending through True Credits Private Limited, an RBI-licensed NBFC, and its lending partners, offering Cash Loan and Level Up Loan products.
sourceBill Payment and Recharges: mobile recharge, DTH, electricity, gas, broadband, water.
sourceIssues Digital Wallet and Gift Wallet, which can be further utilised for recharges, bill payments, fund transfers and payments through wallet interoperability on UPI.
sourceKey Resources
True Balance is an RBI Licensed Prepaid Payment Instruments (PPI) entity, issuing Digital Wallet and Gift Wallet.
sourceTrue Balance app is a digital lending application (DLA) of True Credits Private Limited (NBFC).
sourceISO 9001 (Quality Management System) and ISO 27001 (Information Security Management System) certified.
sourceKey Partnerships
Provides unsecured Personal Loans through RBI-registered NBFCs, including its own NBFC subsidiary True Credits Private Limited.
sourceTrue Credits raised debt funding from Northern Arc Capital and other investors from India and Korea (March 2021), and from Northern Arc, Arthmate, Shine Star, E clear and Hinduja plus other Korean investors (November 2021) to fund its lending book.
sourceTrue Balance is operated by Balancehero India Pvt. Ltd, a wholly-owned subsidiary of Balancehero Co Ltd. Korea.
sourceRevenue Streams
Cash Loan: monthly interest from 2.4%, processing fee 0-7.1%, on disbursals of ₹5,000-₹2,00,000. Level Up Loan: monthly interest from 2.4%, processing fee 0-8.4%, on disbursals of ₹1,000-₹30,000.
sourceCost Structure
FAQs on True Balance
What is True Balance's business model?
True Balance's core value proposition centers on Check mobile balance without internet, Personal loans for the underserved/underbanked, One-stop bill payments and recharge, RBI-licensed digital wallet.
How does True Balance make money?
True Balance's cited revenue streams include Interest income on personal loans.