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Startup Atlas · Digital Lending

True Balance

Balancehero India Private Limited Gurugram, Haryana Founded 2014 truebalance.io ↗
Cheolwon (Charlie) Lee · Founder & CEO Jay Chaeyong Yi · Co-Founder & CPO
$129 MnTotal funding (tracked)
6Funding rounds
23 Nov 2021Last round

True Balance: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Check mobile balance without internet

True Balance allows Android app users to check their mobile call and data balances without the need for internet connectivity. It provides consumers with real-time information on the best plans and offers from telecom operators.

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Personal loans for the underserved/underbanked

Digital lending application (DLA) of True Credits Private Limited (NBFC), providing Cash Loan (₹5,000 - ₹2,00,000, tenure 6-24 months, monthly interest from 2.4%) and Level Up Loan (₹1,000 - ₹30,000, tenure 6-18 months, monthly interest from 2.4%).

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One-stop bill payments and recharge

The platform provides easy payment options including mobile recharges, DTH, electricity bills, gas, broadband, and water bill payments.

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RBI-licensed digital wallet

True Balance operates as an RBI Licensed Prepaid Payment Instruments (PPI) entity, issuing Digital Wallet and Gift Wallet usable for recharges, bill payments, fund transfers and payments through wallet interoperability on UPI.

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Customer Segments

Underserved and underbanked Indians new to credit

True Credits serves non-online-payment users and those lacking credit scores who are underbanked or not serviced by traditional financial institutions, including customers 'new to credit', assessed via an alternative credit scoring system (ACS) and machine-learning-based models, typically with monthly incomes between Rs 10,000 and Rs 40,000.

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Prepaid mobile users needing balance/plan visibility

True Balance allows Android app users to check their mobile call and data balances without the need for internet connectivity, providing real-time information on the best plans and offers from telecom operators.

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Small-ticket personal loan borrowers

True Credits has disbursed loans worth more than INR 700 Cr to 7 million Indians, with loan ticket sizes ranging from INR 1,000 to INR 50,000.

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Mass-market app user base

10+ crore app downloads and 1.7+ crore total loans disbursed, with ₹19,000+ crore in loan disbursements.

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Customer Relationships

No cited public information yet.

Channels

Android mobile app

True Balance launched in 2014 as an Android app for checking mobile call/data balances; the app has since grown to 10+ crore downloads.

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Company website (truebalance.io)

Direct web channel for loan products, bill payments/recharges and wallet features.

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Key Activities

Digital loan underwriting and disbursement

Facilitates lending through True Credits Private Limited, an RBI-licensed NBFC, and its lending partners, offering Cash Loan and Level Up Loan products.

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Bill payment and recharge processing

Bill Payment and Recharges: mobile recharge, DTH, electricity, gas, broadband, water.

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Prepaid wallet issuance and management

Issues Digital Wallet and Gift Wallet, which can be further utilised for recharges, bill payments, fund transfers and payments through wallet interoperability on UPI.

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Key Resources

RBI Prepaid Payment Instrument (PPI) license

True Balance is an RBI Licensed Prepaid Payment Instruments (PPI) entity, issuing Digital Wallet and Gift Wallet.

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NBFC license (True Credits Private Limited)

True Balance app is a digital lending application (DLA) of True Credits Private Limited (NBFC).

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ISO 9001 and ISO 27001 certification

ISO 9001 (Quality Management System) and ISO 27001 (Information Security Management System) certified.

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Key Partnerships

RBI-registered NBFC lending partners

Provides unsecured Personal Loans through RBI-registered NBFCs, including its own NBFC subsidiary True Credits Private Limited.

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Debt capital providers for the NBFC arm

True Credits raised debt funding from Northern Arc Capital and other investors from India and Korea (March 2021), and from Northern Arc, Arthmate, Shine Star, E clear and Hinduja plus other Korean investors (November 2021) to fund its lending book.

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Parent company Balancehero Co Ltd (Korea)

True Balance is operated by Balancehero India Pvt. Ltd, a wholly-owned subsidiary of Balancehero Co Ltd. Korea.

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Revenue Streams

Interest income on personal loans

Cash Loan: monthly interest from 2.4%, processing fee 0-7.1%, on disbursals of ₹5,000-₹2,00,000. Level Up Loan: monthly interest from 2.4%, processing fee 0-8.4%, on disbursals of ₹1,000-₹30,000.

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Cost Structure

No cited public information yet.

FAQs on True Balance

What is True Balance's business model?

True Balance's core value proposition centers on Check mobile balance without internet, Personal loans for the underserved/underbanked, One-stop bill payments and recharge, RBI-licensed digital wallet.

How does True Balance make money?

True Balance's cited revenue streams include Interest income on personal loans.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com · Last verified 15 Jul 2026. · Report a correction