Startup Atlas · AdTech

ShareChat Unicorn

Mohalla Tech Private Limited ● Bengaluru, Karnataka ● Founded 2015 ● sharechat.com ↗

Ankush Sachdeva · Co-founder & CEO Bhanu Pratap Singh · Co-founder (former CTO, stepped down Jan 2023) Farid Ahsan · Co-founder (former COO, stepped down Jan 2023)

$1.04 BnTotal funding (tracked)

11Funding rounds

4 Aug 2024Last round

510Team size (sourced)

ShareChat: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Short-form video and micro-drama entertainment

Moj (short video) and QuickTV (short/micro-drama) offer fast-paced, snackable, mobile-first entertainment formats for Indian audiences.

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Regional-language ad targeting for advertisers

Ads platform promises multilingual targeting across 15+ languages, transparent pricing with daily budget controls, and a self-serve campaign manager to reach India's regional-language consumer base.

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Customer Segments

Vernacular / Indic-language internet users

Users consuming and sharing content in India's regional/Indic languages. ShareChat was built after its founders identified an audience on Facebook and WhatsApp consuming Indic-language content, launching first in Hindi, Telugu, Malayalam and Marathi before adding more languages.

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Mobile-first micro-drama viewers

ShareChat's micro-drama business serves bite-sized, episodic drama content to a mobile-first audience; ~65 million monthly micro-drama viewers watching 700 million+ episodes daily across ShareChat's platforms.

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Advertisers / brands targeting Bharat consumers

Businesses of all sizes advertising via ShareChat/Moj Ads Manager to reach regional-language audiences in 15+ languages across a 325 million+ monthly active user base.

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Customer Relationships

No cited public information yet.

Channels

ShareChat app

Core social networking mobile app.

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Moj app

Short-video platform launched by ShareChat on 29 June 2020.

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QuickTV app

Dedicated micro-drama/short-movie app; reported about 3 million subscribers as of mid-2026.

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ShareChat/Moj Ads Manager

Self-serve advertising platform for brands (ads.sharechat.com).

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

GroupM India

Strategic partnership announced 29 August 2022 to co-create advertising products and deepen brand engagement with ShareChat/Moj's audience; followed an earlier joint 'Bharat Report' research collaboration.

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Revenue Streams

Live streaming / virtual giftingRs 403 Cr, FY24

Live streaming and chatroom revenue was Rs 403 crore in FY24, 56.1% of total operating revenue and the single largest revenue line.

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AdvertisingRs 315.37 Cr, FY24

Advertising revenue was Rs 315.37 crore in FY24, up 23.5% year-on-year.

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Cost Structure

Server / cloud infrastructure rentRs 559.57 Cr, FY24

Server rent was Rs 559.57 crore in FY24, down 45.3% year-on-year as the company optimized infrastructure spend.

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Employee benefits expenseRs 580.39 Cr, FY24

Employee costs were Rs 580.39 crore in FY24 (21.9% of total expenditure), including Rs 131.95 crore in ESOP expenses, down 16.8% amid workforce reductions.

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FAQs on ShareChat

What is ShareChat's business model?

ShareChat's core value proposition centers on Short-form video and micro-drama entertainment, Regional-language ad targeting for advertisers.

How does ShareChat make money?

ShareChat's cited revenue streams include Live streaming / virtual gifting, Advertising.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 13 Jul 2026. · Report a correction