Route Mobile Listed Acquired
Route Mobile: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
"We are in between the operator and the enterprise" — lets enterprises reach end users without integrating with each operator individually.
sourceAn Indian cloud communications platform as a service (CPaaS) company offering "messaging solutions, voice, chatbots, identity solutions, and email services."
sourceCustomer Segments
Clientele includes "India's largest public sector bank, SBI, ICICI Bank, Bank of Baroda" per Rajdip Gupta.
sourceRoute Mobile "serves over-the-top (OTT) and mobile network operators" alongside enterprises across 15+ global locations.
sourceCustomer Relationships
By 2020 the firm served "over 3,000 monthly billable clients."
sourceChannels
Operates in "15+ locations across Asia-Pacific, Middle East, Africa, Europe, and North America."
sourceKey Activities
Offers "messaging solutions, voice, chatbots, identity solutions, and email services" as a cloud communications platform.
sourceGrew capabilities through acquisitions such as Call 2 Connect (2017, ITES/BPO) and 365squared (2017, Malta-based SMS firewall).
sourceKey Resources
Operates in "15+ locations across Asia-Pacific, Middle East, Africa, Europe, and North America," underpinning direct telecom-operator interconnects.
sourceKey Partnerships
Business model is built on being the intermediary "in between the operator and the enterprise," requiring direct operator relationships worldwide.
sourceProximus Opal holds 82.70% of Route Mobile; the deal combines Route Mobile with Proximus's US affiliate Telesign to target ~EUR 900 million combined CPaaS revenue and become a top-3 global CPaaS player by messaging volume.
sourceRevenue Streams
"Whatever price we buy from an operator we add a mark-up, and we sell to the enterprise."
sourceCost Structure
Primary cost is the price paid to operators before adding a markup: "whatever price we buy from an operator we add a mark-up."
sourceFAQs on Route Mobile
What is Route Mobile's business model?
Route Mobile's core value proposition centers on Single aggregation point between telecom operators and enterprises, Omnichannel cloud communications (CPaaS).
How does Route Mobile make money?
Route Mobile's cited revenue streams include Markup on operator messaging/voice traffic resold to enterprises.