Mobile Premier League (MPL) Unicorn
Mobile Premier League (MPL): Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Over 60 games ranging from sports to puzzles and casual to board games, with both free-to-play and paid (real-money, where legally permitted) competition formats.
sourceMPL states it runs a seven-layer security system reviewed by six independent global security organizations, and holds ISO/IEC 27001:2013 certification plus accreditation from Arthur D. Little, SHIELD, All India Gaming Federation (AIGF), iTech Labs and RedHunt Labs.
sourceCustomer Segments
MPL's about page describes users engaging in free and paid competitions across a portfolio of 60+ games spanning sports, puzzle, casual and board categories.
sourceMPL hosts fantasy cricket, football and other sports-based contests timed to major tournaments such as the IPL, drawing sports-fan users.
sourceCustomer Relationships
Channels
MPL operates as a mobile-first gaming super-app; company communicated the 2025 real-money shutdown directly through in-app notices stating deposits and cash games were no longer available.
sourceMPL signed on as an official sponsor of IPL franchise Royal Challengers Bangalore (and separately Kolkata Knight Riders) starting in the 2020 season, using cricket broadcasts as a user-acquisition channel.
sourceKey Activities
MPL states it hosts hundreds of millions of tournaments a month across its game catalog for its registered user base.
sourceAfter acquiring GamingMonk in 2021, MPL launched 'Esports Arena', hosting fortnightly esports tournaments in titles such as chess, WCC and pool.
sourceKey Resources
Key Partnerships
MPL became an on-jersey/associate sponsor of IPL franchise Royal Challengers Bangalore starting with the 2020 T20 season.
sourceAcquired GameDuell, a European multiplayer card/board/puzzle game studio, to gain a foothold and games catalog in the European market.
sourceRevenue Streams
Users paid entry fees to join paid tournaments/contests, funding prize pools; this was MPL's core monetization mechanic in India until the August 2025 ban. India accounted for roughly 50% of MPL's total revenue (about $100M annually) at the time real-money operations were shut down.
sourceFollowing the India ban, MPL said it is focusing on free-to-play gaming and expanding paid-game operations in international markets including the US, Brazil and Europe.
sourceCost Structure
Co-founder Sai Srinivas told employees the company's variable costs are predominantly people, server and office infrastructure — cited when a 28% GST hike forced MPL to cut roughly 350 jobs (about 50% of staff) in August 2023.
sourceFAQs on Mobile Premier League (MPL)
What is Mobile Premier League (MPL)'s business model?
Mobile Premier League (MPL)'s core value proposition centers on Large catalog of skill games with free and paid formats, Certified fair-play and security.
How does Mobile Premier League (MPL) make money?
Mobile Premier League (MPL)'s cited revenue streams include Real-money contest entry fees (India, pre-ban), International free-to-play / paid gaming operations.