Licious India's first D2C UnicornUnicorn

Licious positions itself against the largely unbranded, inconsistent wet-market meat trade by controlling its own 0-4°C cold chain, end to end from bio-secure poultry farms through FSSC 22000-certified processing to delivery.

Licious said its digital commerce reached over four million households, as stated in coverage of its October 2024 acquisition of Bengaluru-based My Chicken and More.

Primary D2C ordering channel; OTP-based mobile login ("Proceed Via OTP") and online checkout for meat, seafood and RTC/RTE products.

Licious also sells through Swiggy's Instamart and Zomato-owned Blinkit, alongside its own platform.

Licious operates its own brand stores and, following the October 2024 acquisition of Bengaluru-based My Chicken and More (23 stores), expanded to roughly 26 physical points of sale in Bengaluru as part of an omnichannel push; co-founders said Licious plans to open 500 offline stores in key markets over the next few years.

Licious states it runs India's only fully integrated 0-4°C cold chain, with global FSSC 22000 certification and backward integration through its own bio-secure poultry farms.

Licious sells via Swiggy Instamart and Blinkit; reporting in late 2025 noted these platforms' pullback from aggressively scaling their own meat/seafood categories, coupled with renewed partnerships with Licious.

Additional sales generated through listings on Swiggy Instamart and Blinkit alongside the owned app and website.

Licious posted net revenue of ₹104 crore in a single month in November 2025, its first time crossing the ₹100 crore monthly mark; parent Delightful Gourmet Pvt Ltd posted ₹530 crore net revenue in H1 FY26, up 42% YoY.

As part of a drive toward profitability ahead of a targeted IPO, Licious discontinued underperforming offerings (including shutting its UnCrave plant-based meat platform in September 2025), cutting its monthly cash burn from roughly ₹20-22 crore to ₹7-8 crore over about 18 months.