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Startup Atlas · AI & Data Science

Games24x7 Unicorn Investor Acquired

Play Games24x7 Private Limited Mumbai, Maharashtra Founded 2006 games24x7.com ↗
Bhavin Pandya · Co-Founder & Co-CEO Trivikraman Thampy · Co-Founder & Co-CEO
$98.02 MnTotal funding (tracked)
5Funding rounds
30 Mar 2022Last round
0Tracked investments
463Team size (sourced)

Games24x7: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

"India's Best Rummy Experience™"

RummyCircle is marketed as India's best rummy experience, powered by proprietary technology.

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AI/data-science-driven hyperpersonalization

Uses reinforcement learning, explainable AI, sequential modeling, computer vision and procedural content generation to personalize gameplay for each user in real time.

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Responsible-gaming monitoring

Explainable-AI models flag gameplay-pattern deviations for responsible-gaming monitoring at any stage of the game.

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Fair-play game design (Wowzy)

Wowzy's fixed 30-move format is explicitly designed so "every player gets an equal opportunity to play and win," per the company's own site.

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Customer Segments

Real-money and casual rummy players (RummyCircle)120M+ users

RummyCircle, India's largest online rummy platform, is part of a combined 120M+ registered user base across Games24x7's properties.

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Cricket and fantasy-sports fans (My11Circle)

My11Circle, Games24x7's fantasy sports app, was named the BCCI's official Fantasy Sports Partner for TATA IPL 2024, outbidding Dream11, targeting cricket-fan audiences directly.

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Casual / social gamers (U Games portfolio)

Free-to-play casual titles such as Wowzy (a 3-dice Ludo variant) target non-cash, casual-play audiences distinct from the real-money segment.

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Customer Relationships

Tax and compliance support (TDS assistance)

RummyCircle deducts 30% TDS on net winnings per the Finance Act 2023 and issues TDS certificates to players within a month of quarterly filings, positioning compliance handling as part of the player relationship.

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Channels

BCCI / IPL official partnership (2024)

My11Circle won the BCCI's official Fantasy Sports Partner rights for the TATA IPL for ₹625 crore over 5 years (₹125 crore/year), outbidding Dream11 — the deal was later mutually terminated in September 2025 after India's real-money gaming ban.

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Direct-to-consumer web and mobile apps

RummyCircle and My11Circle operate as dedicated web platforms and mobile apps.

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Social media / employer-brand channels

Maintains an official LinkedIn company page (304K+ followers) and an Instagram account (@lifeatgames24x7).

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Key Activities

AI/data-science R&D (hyperpersonalization, responsible gaming)

Deploys reinforcement learning, explainable AI, sequential modeling, forecasting and computer vision across its games, including flagging deviant gameplay patterns for responsible-gaming monitoring.

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Game design and portfolio development

Builds and operates its skill-gaming portfolio — RummyCircle, My11Circle and casual titles like Wowzy — under a self-described "Science of Gaming" philosophy.

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Startup investing and incubation

Runs Games24x7 Ventures as an investment arm and the TechXpedite accelerator, which selected 17 startups in its 2024–25 cohort.

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Key Resources

Proprietary Data-as-a-Service (DaaS) platform

In-house data-engineering team built a real-time inferencing DaaS platform, layered with Databricks for hourly/daily processing and Tableau for BI reporting.

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100M+ registered user base and behavioral dataset

Over 100 million registered users generate the behavioral and telemetry data that power the company's hyperpersonalization and responsible-gaming models.

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Key Partnerships

Databricks

Adopted the Databricks Data Intelligence Platform to unify data pipelines and analytics, cutting BI operational costs by 20% and speeding fraud-prediction model deployment by 16%.

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BCCI / Indian Premier League

My11Circle was IPL's official Fantasy Sports Partner under a ₹625 crore, 5-year deal signed March 2024; the deal was mutually terminated in September 2025 after India's real-money gaming ban.

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HDFC Bank

Partnered with HDFC Bank early on to set up a payment gateway enabling real-money transactions on its gaming platforms.

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Wiseowl Securities / TIQS

Board approved acquiring a 24% stake in stock-broking firm Wiseowl Securities (Butterfly Broking / TIQS) for ₹9.1 crore, plus an ₹18 crore short-term loan, announced March 2026.

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Revenue Streams

Real-money gaming entry fees / rake (historical core model)₹1,988 Cr FY23 operating revenue

Operating revenue reached ₹1,988 crore in FY23 (up 70.1% YoY from ₹1,169 crore in FY22), driven mainly by cash rummy and fantasy-sports contests, prior to the August 2025 real-money gaming ban.

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Free-to-play / non-cash formats (post-ban)

Following the 2025 ban, RummyCircle "wound down real-money offerings," per Forbes India's January 2026 review of how gaming operators pivoted.

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Adjacent fintech equity stakes

In March 2026, Games24x7 agreed to acquire a 24% stake in stock-broking platform Wiseowl Securities (TIQS) for ₹9.1 crore, part of a pivot toward regulated financial services.

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Cost Structure

Advertising and promotion₹1,421 Cr FY23 ad spend

Advertising/promotion spend was Games24x7's single largest disclosed cost line, at ₹1,421 crore in FY23 — up 61.7% year-on-year.

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GST / regulatory tax burden

The Supreme Court's May 27, 2026 ruling upheld 28% GST on the full face value of every stake (not just platform commission) for online gaming firms including Games24x7, part of an industry-wide tax demand exceeding ₹1 lakh crore.

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Workforce costs

Cut roughly 70% of its ~700–750 person workforce (about 500 employees) in September 2025 after the real-money gaming ban eliminated its core revenue model, following an earlier ~180-person layoff in May 2025.

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FAQs on Games24x7

What is Games24x7's business model?

Games24x7's core value proposition centers on "India's Best Rummy Experience™", AI/data-science-driven hyperpersonalization, Responsible-gaming monitoring, Fair-play game design (Wowzy).

How does Games24x7 make money?

Games24x7's cited revenue streams include Real-money gaming entry fees / rake (historical core model), Free-to-play / non-cash formats (post-ban), Adjacent fintech equity stakes.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: tracxn.com · Last verified 13 Jul 2026. · Report a correction