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Startup Atlas · Fintech

Fold

Lunchbrake Classic Private Limited Bengaluru, Karnataka Founded 2019 fold.money ↗
Akash Nimare · Co-Founder & CEO Utkarsh Verma · Co-Founder & CTO Nishant Verma (Nash Vail) · Co-Founder, Head of Design Shakti Goap · Founder & CEO (deceased 2021)
$2.5 MnTotal funding (tracked)
1Funding rounds
9 Feb 2022Last round
10Team size (sourced)

Fold: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Automatic expense tracking

Fold automatically pulls your expenses from your Bank accounts and categorises them. So you can relax and focus on things that are more important than tracking expenses.

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Unified financial picture without manual entry

Fold connects securely to your financial accounts and automatically organizes your money so you can understand your spending, cash flow, investments, and overall financial health without needing spreadsheets or manual entry.

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No password sharing

Built on India's Account Aggregator - no password sharing.

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Secure bank statement sharing

Download and Share Bank Statements without losing your data and temper.

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Customer Segments

Individuals managing personal finances in India

Fold is a personal finance and expense tracking app for India that helps you track bank accounts, credit cards, investments, loans, credit score, EPF, NPS, Fixed deposits and spending automatically in one place.

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Families and households

Manage finances for family members and loved ones with shared Spaces

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Customer Relationships

No cited public information yet.

Channels

Android app (Google Play)

Fold is distributed as a free app with in-app purchases on Google Play.

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iOS app (App Store)

Fold Money app, developed by Lunchbrake Classic Private Limited, distributed on the Apple App Store.

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Website (fold.money)

Fold's marketing and product site at fold.money.

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Key Activities

Automated transaction categorization

The F1 engine smartly categorises your transaction to an appropriate category. Merchants are detected automatically based on where you made your purchase.

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Bank account aggregation via RBI's Account Aggregator framework

Fold establishes connection to your Banks through the Government regulated Account Aggregator Framework. OTP is required to connect bank accounts.

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Key Resources

RBI Account Aggregator framework connectivity

Fold establishes connection to your Banks through the Government regulated Account Aggregator Framework.

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Key Partnerships

Setu (transaction categorization API)

Fold integrated Setu's UPI Insights API for transaction categorization, valuing that it provides detailed data such as merchant name and merchant type rather than raw transaction references; Fold plans to deepen its collaboration with Setu with other APIs, especially in the KYC domain.

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Kira Studio (investor)

Fold securely connects to users Bank accounts and gives a clear picture of their finances. So that users can make better decisions and lead a healthier financial life. (listed in Kira Studio's portfolio)

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Revenue Streams

No cited public information yet.

Cost Structure

No cited public information yet.

FAQs on Fold

What is Fold's business model?

Fold's core value proposition centers on Automatic expense tracking, Unified financial picture without manual entry, No password sharing, Secure bank statement sharing.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: play.google.com apps.apple.com fold.money tracxn.com · Last verified 21 Jul 2026. · Report a correction