Fold
Fold: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Fold automatically pulls your expenses from your Bank accounts and categorises them. So you can relax and focus on things that are more important than tracking expenses.
sourceFold connects securely to your financial accounts and automatically organizes your money so you can understand your spending, cash flow, investments, and overall financial health without needing spreadsheets or manual entry.
sourceDownload and Share Bank Statements without losing your data and temper.
sourceCustomer Segments
Fold is a personal finance and expense tracking app for India that helps you track bank accounts, credit cards, investments, loans, credit score, EPF, NPS, Fixed deposits and spending automatically in one place.
sourceCustomer Relationships
Channels
Fold is distributed as a free app with in-app purchases on Google Play.
sourceFold Money app, developed by Lunchbrake Classic Private Limited, distributed on the Apple App Store.
sourceKey Activities
The F1 engine smartly categorises your transaction to an appropriate category. Merchants are detected automatically based on where you made your purchase.
sourceFold establishes connection to your Banks through the Government regulated Account Aggregator Framework. OTP is required to connect bank accounts.
sourceKey Resources
Fold establishes connection to your Banks through the Government regulated Account Aggregator Framework.
sourceKey Partnerships
Fold integrated Setu's UPI Insights API for transaction categorization, valuing that it provides detailed data such as merchant name and merchant type rather than raw transaction references; Fold plans to deepen its collaboration with Setu with other APIs, especially in the KYC domain.
sourceFold securely connects to users Bank accounts and gives a clear picture of their finances. So that users can make better decisions and lead a healthier financial life. (listed in Kira Studio's portfolio)
sourceRevenue Streams
Cost Structure
FAQs on Fold
What is Fold's business model?
Fold's core value proposition centers on Automatic expense tracking, Unified financial picture without manual entry, No password sharing, Secure bank statement sharing.