Saturday, July 18, 2026 Home
Startup Atlas · Health Insurance

Even Healthcare

Bengaluru, Karnataka Founded 2020 even.in ↗
Mayank Banerjee · Co-founder & CEO Matilde Giglio · Co-founder & COO Alessandro Davide Ialongo · Co-founder & CTO
$90 MnTotal funding (tracked)
5Funding rounds
6 Jan 2026Last round

Even Healthcare: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Unlimited access to an in-house doctor team

Members get round-the-clock access to Even's own clinical staff rather than a directory of empanelled outside doctors.

source
Outpatient coverage that standard insurance skips

Even bundles OPD (consultations, diagnostics, checkups) into its plans, a gap in most traditional Indian health insurance.

source
Outcome-based hospital care

At its own Even Hospital, doctor compensation is tied to patient outcomes rather than procedure volume.

source

Customer Segments

Salaried professionals in metro India

Even's membership base skews toward affluent, digitally-native urban professionals -- the demographic that already pays for on-demand consumer services.

source
Individuals & families (retail insurance)

With its May 2026 IRDAI approval, Even can now sell health insurance directly to individual consumers and families rather than only through employer groups.

source

Customer Relationships

Dedicated personal care team per member

Each member is assigned a personal care team alongside on-demand telemedical access, rather than a transactional per-visit relationship.

source

Channels

Even Clinics (owned physical clinics)

Owned clinics in Bengaluru where members meet in-house doctors face-to-face.

source
Mobile app / telemedicine

Members can reach the care team remotely for round-the-clock virtual consultations.

source
Even Hospital (owned multi-specialty hospital)

Even's own 70-bed hospital in Bengaluru, opened 2025, extends its owned-channel strategy into secondary/tertiary care.

source

Key Activities

No cited public information yet.

Key Resources

In-house clinical team (100+ doctors)

Even employs its own doctors and wellness experts rather than relying solely on an empanelled network.

source
Proprietary EMR & claims-processing technology

In-house EMR and a claims engine built to handle high-volume monthly claims processing.

source

Key Partnerships

Magma General Insurance (group insurance underwriter)

Underwrites the group health insurance policy behind the Even Plus plan.

source
Care Health Insurance (retail insurance partner)

Underwrites a retail health plan (Care Supreme) distributed by Even.

source
Digit General Insurance (retail insurance partner)

A second retail insurance underwriting partner for Even-distributed plans.

source

Revenue Streams

Direct-to-consumer membership plans (Even Care/Essential/Plus/Lite)e.g. Even Plus ~₹14,633/yr (Delhi, age 25)

Tiered subscription plans sold direct to members, from telemedicine-only to full OPD+hospitalization cover.

source
Group health insurance underwriting (Even Plus, with Magma General Insurance)

Even Plus is a co-branded group insurance product underwritten by an insurance partner, with OPD benefits layered on by Even itself.

source
Retail insurance distribution (Care Health, Digit General Insurance)

Even distributes retail health policies underwritten by third-party insurers, layering its own OPD/care benefits on top.

source

Cost Structure

No cited public information yet.

FAQs on Even Healthcare

What is Even Healthcare's business model?

Even Healthcare's core value proposition centers on Unlimited access to an in-house doctor team, Outpatient coverage that standard insurance skips, Outcome-based hospital care.

How does Even Healthcare make money?

Even Healthcare's cited revenue streams include Direct-to-consumer membership plans (Even Care/Essential/Plus/Lite), Group health insurance underwriting (Even Plus, with Magma General Insurance), Retail insurance distribution (Care Health, Digit General Insurance).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 18 Jul 2026. · Report a correction