BYJU'S Unicorn Shut down

Adaptive learning paths built on knowledge graphs and data science intended to personalise content pacing per student.

Live online classes taught by a subject teacher paired with a dedicated mentor-teacher for individual doubt resolution.

Combines BYJU'S digital content with Aakash's 200+ brick-and-mortar coaching centres for JEE/NEET preparation.

Personalised video-based learning programs mapped to CBSE, ICSE and state-board curricula for students from Class 1 through Class 12.

Disney.BYJU'S Early Learn program combining Disney characters with foundational literacy/numeracy content for children aged roughly 6-8.

Exam-prep content and coaching for JEE, NEET, IAS/UPSC and bank exams via BYJU'S Exam Prep and, after 2021, the Aakash coaching-centre network.

Data science, AI, machine learning and cloud-computing certificate courses for working professionals via subsidiary Great Learning (acquired July 2021), which had delivered 60M+ learning hours to 1.5M+ learners across 170+ countries.

Flagship app; company self-reports reaching 50 million registered students and 3.5 million paid subscriptions (figure as stated on the official site, not independently audited).

200+ offline test-prep centres across India acquired with Aakash Educational Services in 2021.

Large in-house sales organisation; drew sustained media and regulatory scrutiny (India's Department of Consumer Affairs flagged "aggressive sales practices and deceptive marketing strategies" in June 2022).

Official kit/title sponsor of the Indian men's cricket team from Sept 2019 to March 2022, replacing Oppo (whose prior 5-year deal was worth ~₹1,079 crore), used as a mass-brand-awareness channel.

In-house creation of animated video lessons and interactive learning modules for K-12 and exam-prep curricula.

Acquired Osmo (2019), WhiteHat Jr (2020), Aakash Educational Services, Epic!, Great Learning and Toppr (all 2021) to add products, geographies and user segments.

Cumulative ₹8,029 crore spent on advertising between FY16 and FY22 (~69% of operating revenue over that period), backed by a large field-sales force to drive subscription conversions.

Co-branded Disney.BYJU'S Early Learn app (launched June 6, 2019) pairing Disney characters/IP with foundational learning content for children aged 6-8.

Official jersey/title sponsor of the Indian national cricket team, Sept 2019-March 2022 — the relationship later reversed when Byju's default on dues to BCCI became a trigger cited in insolvency proceedings against it.

Tuition fees from Aakash's physical JEE/NEET coaching centres, added as a revenue stream after the 2021 acquisition.

Course fees from Great Learning's professional certificate programmes for individual and enterprise learners.

Cumulative FY16-FY22 advertising spend of ₹8,029 crore, about 69% of the company's operating revenue over that period.

A $1.2 billion Term Loan B (raised via Byju's Alpha in Nov 2021) became a major liability driver — missed interest payments led to cross-border litigation with lenders and a proposed asset-sale plan (Epic!, Great Learning) to repay it.