boAt Unicorn
boAt (legal entity Imagine Marketing Limited) is an Indian direct-to-consumer consumer electronics brand selling audio products (earphones, headphones, speakers, soundbars) and wearables (smartwatches, fitness bands) along with mobile accessories and cables. It is India's largest personal audio and wearables brand by market share and has ranked among the world's largest wearable device vendors by shipment volume.
boAt: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 28 Oct 2022 | Growth Equity | ₹500 crore (~$60 million) | Warburg Pincus Malabar Investments | source |
| 15 Apr 2021 | Strategic / Venture | ₹50 crore (~$6.7 million) | Qualcomm Ventures | source |
| 5 Jan 2021 | Growth Equity | ~$100 million | Warburg Pincus | source |
| 4 May 2018 | Seed / Series A (first institutional round) | ₹6 crore (~$900K) | Fireside Ventures | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 17 Jan 2022 | boAt | kaha-pte-ltd-singapore-based-iot-wearables-company-aka-cove-iot | Undisclosed | source |
| 9 Jun 2021 | boAt | tagg-tagg-digital | Reported $5-8 Mn (Entrackr exclusive; deal reported as being in final stages, not independently confirmed by a company press release) | source |
Recent Signals
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29 Oct 2025 · financial
Imagine Marketing files updated DRHP, cuts IPO size to ₹1,500 crore, discloses return to profit in FY25 source -
3 Sep 2025 · funding
SEBI approves confidential DRHP of Imagine Marketing (boAt's parent) for an IPO of up to ₹2,000 crore source -
29 Mar 2023 · ma-strategic
boAt named official audio/wearable partner for RCB and Gujarat Titans, audio partner for KKR, in 'Wear Your Smart' campaign source
News on boAt
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Who founded boAt?
boAt was founded by Sameer Ashok Mehta, Aman Gupta in 2016.
How much funding has boAt raised?
boAt has raised $167.6 Mn across 4 tracked funding round(s), most recently on 2022-10-28. Figures are compiled from cited public sources.
Who are the investors in boAt?
Investors in boAt include Warburg Pincus, Malabar Investments, Qualcomm Ventures.
What does boAt do?
boAt (legal entity Imagine Marketing Limited) is an Indian direct-to-consumer consumer electronics brand selling audio products (earphones, headphones, speakers, soundbars) and wearables (smartwatches, fitness bands) along with mobile accessories and cables. It is India's largest personal audio and wearables brand by market share and has…
Where is boAt headquartered?
boAt is headquartered in Gurugram, Haryana, India.
What is boAt's business model?
boAt's core value proposition centers on Affordable, fashion-forward audio & wearable electronics for India, Make-in-India manufacturing.
How does boAt make money?
boAt's cited revenue streams include Direct product sales, Co-branded / licensed product lines.