Amagi ListedUnicorn

Amagi offers cloud-based solutions that enable 35–50% cost savings compared to on-premises broadcast infrastructure.

Amagi's cloud solutions are built with a 'cloud-first' mindset, supporting customer choice of cloud platforms — AWS and Google Cloud.

A unified technology and infrastructure stack that simplifies workflows and accelerates deployment for live, linear, and on-demand content.

Trusted by 45% of the Top 50 media companies globally; powers over 9,000 channel deliveries across 300+ content distributors, processing 500K+ hours of content.

Traditional TV broadcasters using Amagi's cloud platform for channel origination, playout and distribution.

Owners of media libraries who launch, distribute and monetize live linear and on-demand channels via Amagi.

FAST (Free Ad-supported Streaming TV) and CTV platforms that use Amagi for channel delivery and monetization.

Brands and ad buyers reached through Amagi's ad insertion and marketplace products.

Sports rights holders and broadcasters using Amagi's live production and distribution tools.

Amagi offers fully managed broadcast services that ensure 24/7 reliability and compliance for its channel operations customers.

13 strategically located global offices to serve and support clients and operations worldwide, across the Americas, EMEA, and APAC.

Amagi's own commercial team engages broadcasters, content owners and streaming platforms directly (site lists dedicated 'Contact Us' / solutions consultation flow).

A formal partner network program through which Amagi is distributed and integrated with other media/cloud vendors.

Amagi operates a dynamic content and advertising marketplace (FAST Marketplace, Ad Marketplace) connecting content and ad demand directly on its platform.

Building and operating the Amagi NOW platform covering production, media preparation, scheduling, channel origination, distribution and monetization modules.

Operating fully managed broadcast services ensuring 24/7 reliability and compliance for client channels.

Running server-side ad insertion (Thunderstorm) and the content/advertising marketplace to generate monetized ad impressions.

Cloud-first platform running on both AWS and Google Cloud, giving customers a choice of underlying cloud provider.

850+ team members across the Americas, EMEA, and APAC.

Recognized with a Technology & Engineering Emmy Award (2024) for 'Pioneering Development of Manifest-based Playout for FAST'.

Cloud infrastructure partner; recognized as Industry Partner of the Year – Media and Entertainment & ISV Partners of the Year APJ at the Global AWS Partner Awards 2023.

Second supported cloud platform under Amagi's cloud-first, multi-cloud architecture.

Amagi powers channel deliveries across more than 300 content distributors globally.

Clients include ABS-CBN, A+E Networks UK, beIN Sports, Curiosity Stream, Cinedigm, Warner Bros. Discovery, Fox Networks, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, Tegna, and Vice Media, among others.

A server-side ad insertion (SSAI) platform for over-the-top (OTT) content publishers; one of Amagi's two key monetized products.

A broadcast-grade channel playout/origination platform for both TV and OTT, Amagi's other key monetized product.

Amagi operates a dynamic content and advertising marketplace generating monetized ad impressions across FAST channels.

The largest cost line; accounted for 51% of total expenditure and grew 22% to ₹438 crore in FY23 (excluding non-cash ESOP/SARs charges).

Amagi spent ₹38 crore and ₹224 crore on ESOPs settled in cash during FY23 and FY22 respectively.

Communication costs (servers and other IT) grew 55.6% in FY23; the company also plans to allocate ₹550.64 crore of its 2026 IPO proceeds to technology and cloud infrastructure through Fiscal 2028.