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Amagi ListedUnicorn

Amagi Media Labs Limited Bengaluru, Karnataka Founded 2008 amagi.com ↗

Bengaluru-based cloud-native SaaS platform for broadcast, streaming and connected-TV/FAST channel operations, covering production, preparation, distribution and monetization (e.g. Thunderstorm server-side ad insertion and CLOUDPORT channel playout). Founded in 2008 as a local/city-based TV advertising platform, it pivoted in 2018 to a global SaaS monetization platform for TV networks and content owners. Reached unicorn status in March 2022 (Series E, led…

Baskar Subramanian · Co-founder & CEO Srividhya Srinivasan · Co-founder & CTO Srinivasan Karapattu Arunachalam · Co-founder
$238.7 MnTotal funding (tracked)
6Funding rounds
10 Nov 2022Last round

Amagi: Funding Rounds

Date Round Amount Investors Source
10 Nov 2022 Series F $100 Mn+ (incl. $80 Mn primary) General Atlantic source
16 Mar 2022 Series E $95 Mn Accel Avataar Ventures Norwest Venture Partners source
19 Dec 2016 Series D $35 Mn Emerald Media Premji Invest source
1 Jan 2015 Series C Undisclosed Mayfield Fund Premji Invest source
17 Jun 2013 Series B ₹30 Cr Mayfield Fund Nadathur Group Ojas Ventures source
17 Jun 2013 Series B ₹30 Cr (~$5.1M at 2013 rates) Mayfield Fund Nadathur Group Ojas Ventures source

Acquisitions

DateAcquirerAcquiredAmountSource
3 Dec 2024 Amagi Argoid AI Undisclosed source
21 Nov 2022 Amagi Streamwise Undisclosed source

Recent Signals

  • 21 Jan 2026 · financial
    Amagi lists on BSE and NSE, becoming the first cloud-native SaaS media company to go public in India source
  • 10 Nov 2022 · growth-traction
    Amagi crosses $100 million ARR threshold source

News on Amagi

No coverage of Amagi linked yet.

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FAQs on Amagi

Who founded Amagi?

Amagi was founded by Baskar Subramanian, Srividhya Srinivasan, Srinivasan Karapattu Arunachalam in 2008.

How much funding has Amagi raised?

Amagi has raised $238.7 Mn across 6 tracked funding round(s), most recently on 2022-11-10. Figures are compiled from cited public sources.

Who are the investors in Amagi?

Investors in Amagi include General Atlantic, Accel, Avataar Ventures, Norwest Venture Partners, Emerald Media, Premji Invest.

What does Amagi do?

Bengaluru-based cloud-native SaaS platform for broadcast, streaming and connected-TV/FAST channel operations, covering production, preparation, distribution and monetization (e.g. Thunderstorm server-side ad insertion and CLOUDPORT channel playout). Founded in 2008 as a local/city-based TV advertising platform, it pivoted in 2018 to a global SaaS monetization platform…

Where is Amagi headquartered?

Amagi is headquartered in Bengaluru, Karnataka, India.

What is Amagi's business model?

Amagi's core value proposition centers on Cloud-based cost savings, Cloud-first, multi-cloud flexibility, Unified technology stack, Scale and trust at global media companies.

How does Amagi make money?

Amagi's cited revenue streams include Thunderstorm (server-side ad insertion), Cloudport (channel playout), Ad Marketplace / FAST Marketplace.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.amagi.com · Last verified 17 Jul 2026. · Report a correction