Actor and entrepreneur Hrithik Roshan is set to partially exit his investment in fitness and wellness platform Cult.fit through the company’s upcoming initial public offering (IPO). The Bollywood star is among several existing shareholders participating in the offer for sale (OFS) component of the IPO, which could value the overall public issue at as much as ₹4,000 crore.

Cult.fit recently filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI), proposing a fresh issue of equity shares worth up to ₹950 crore alongside an OFS by existing investors and early backers.

Hrithik Roshan to Sell Part of His Stake

Hrithik Roshan, who has been associated with Cult.fit both as an investor and brand ambassador, will sell a portion of his holdings through the IPO’s offer for sale. His investment vehicle, Extreme Brands, is among the shareholders participating in the OFS.

The proceeds from the sale of shares under the OFS will go directly to the selling shareholders, including Hrithik Roshan, rather than to Cult.fit itself. The company will only receive funds raised through the fresh issue of shares.

Other Investors Joining the Offer for Sale

Hrithik Roshan is not the only investor monetizing part of his investment.

Several prominent shareholders are also expected to sell shares, including:

  • Cult.fit Co-founder Mukesh Bansal.
  • Tata Digital.
  • Temasek.
  • Chiratae Ventures.
  • Fitness First.
  • Accel.
  • Kalaari Capital.
  • Other institutional and early-stage investors.

The combined offer for sale could significantly increase the total IPO size beyond the ₹950 crore fresh issue.

Cult.fit Plans to Raise ₹950 Crore

The Bengaluru-based fitness company plans to raise up to ₹950 crore through a fresh issue of equity shares.

According to the DRHP, the proceeds will primarily be used for:

  • Opening new Cult Elite and Cult Neo fitness centres.
  • Lease, rent, and licensing payments for existing centres.
  • Repayment and prepayment of borrowings.
  • Brand marketing and promotional activities.
  • Investment in its Cultsport business.
  • General corporate purposes.

Strong Financial Growth Ahead of IPO

Cult.fit has shown significant improvement in its financial performance ahead of its public market debut.

For the financial year ended March 2026, the company reported:

  • Revenue from operations of approximately ₹1,720.6 crore, up more than 41% year over year.
  • Net loss reduced to around ₹251.9 crore from ₹480.8 crore in the previous fiscal year.
  • Positive adjusted EBITDA of ₹144.8 crore, reflecting improving operational efficiency.

The company’s fitness services business remains its largest revenue contributor, while its products division—including fitness equipment, apparel, and accessories—continues to expand.

Hrithik Roshan’s Long Association With Cult.fit

Hrithik Roshan has maintained a long-standing relationship with Cult.fit through both financial investment and brand partnerships.

His fitness brand, HRX, has collaborated with the company for several years, while his investment in Cult.fit reflects his broader interest in India’s rapidly growing health and wellness sector.

The partial stake sale through the IPO allows the actor to realize some gains while the company transitions into a publicly listed business.

India’s Fitness Industry Continues to Grow

Cult.fit’s IPO comes amid increasing consumer spending on preventive healthcare, fitness memberships, wellness services, and connected fitness products.

The company operates hundreds of fitness centres across India and has built one of the country’s largest integrated fitness ecosystems, offering gym memberships, group workouts, sports facilities, nutrition services, and fitness merchandise through both online and offline channels.

Growing health awareness, rising disposable incomes, and digital fitness adoption have created favorable conditions for companies operating in the wellness sector.

Looking Ahead

Cult.fit’s IPO marks another milestone for India’s consumer internet and fitness ecosystem. While the fresh issue will provide capital for expansion, the offer for sale gives early investors—including Hrithik Roshan—an opportunity to partially monetize their holdings.

With improving financial performance, expanding operations, and strong brand recognition, Cult.fit will be closely watched as it prepares for its stock market debut in one of India’s most anticipated startup IPOs of the year.

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