Trell
Trell: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
A lifestyle community commerce app for users to share their recommendations, experiences, and reviews
sourceInspiration (to create content), Community interaction (to gain trust), E-commerce (for convenience)
sourceProvides an opportunity to earn coupons, rewards and goodies from premium websites including Swiggy, McDonald's, Myntra, Himalaya, Ajio, OYO, Cleartrip, Foodpanda, Beardo
sourceCustomer Segments
Available in 8 Languages: Marathi, Kannada, Bengali, Hindi, Tamil, Telugu, Malayalam and English
sourceTrell's community of 18 million+ content producers and more than 100 million users
sourceCustomer Relationships
Channels
Available in 8 Languages: Marathi, Kannada, Bengali, Hindi, Tamil, Telugu, Malayalam and English
sourceKey Activities
A social commerce and community-based platform that allows individuals to share their interests in the form of videos, blogs, and vlogs
sourceKey Resources
Key Partnerships
Opportunity to earn coupons, rewards and goodies from premium websites including Swiggy, McDonald's, Myntra, Himalaya, Ajio, OYO, Cleartrip, Foodpanda, Beardo
sourceAnnounced the addition of the country's favourite European fashion labels JACK&JONES, VERO MODA, and ONLY to its platform
sourceRevenue Streams
Trell's portfolio includes 1000+ brands in beauty, fashion, mom & baby care, and personal care
sourceCreators can make money as an affiliate or brand sponsor, and collaborate with brands to promote products
sourceCost Structure
FAQs on Trell
What is Trell's business model?
Trell's core value proposition centers on Lifestyle recommendation & discovery videos, Content-community-commerce loop, Rewards for engagement.
How does Trell make money?
Trell's cited revenue streams include Brand marketplace / social commerce sales, Creator affiliate & brand sponsorship.