Startup Atlas · E-commerce

Trell

Trell Experiences Private Limited ● Bengaluru, Karnataka ● Founded 2016 ● trell.in ↗

Trell is a Bengaluru-based content-community-commerce platform for vernacular lifestyle video blogs — users discover and share recommendations on beauty, fashion, food, travel and home decor in 8 Indian languages, with a shoppable "shop" layer for buying featured products. Founded October 2016 by IIT-Bombay alumni; the operating entity, Trell Experiences Private Limited, went through NCLT Corporate Insolvency Resolution (CIRP public announcement…

Pulkit Agrawal · Co-founder & CEO Arun Lodhi · Co-founder Prashant Sachan · Co-founder Bimal Kartheek Rebba · Co-founder

$63.68 MnTotal funding (tracked)

5Funding rounds

12 Jul 2021Last round

290Team size (sourced)

Trell: Funding Rounds

Date	Round	Amount	Investors	Source
12 Jul 2021	Series B	$45 Mn	H&M Group LB Investments Mirae Asset Fosun RZ Capital KTB Network Samsung Ventures	source
17 Aug 2020	Series A	Rs 85.72 crore (~$11.43 Mn)	KTBN Ventures Samsung Ventures Ankur Nagpal FireBolt Ventures Fosun RZ Capital Lachwani Jagtiani Family Trust Prabhakar MR Ramakant Sharma Sajid Rahman Sequoia Capital India's Surge Tej Kapoor WEH Ventures	source
3 Mar 2020	Pre-Series A	$4 Mn	Fosun RZ Capital KTB Network Sequoia Capital India's Surge BeeNext Sprout Venture Partners WEH Ventures	source
14 Dec 2019	Pre-Series A	$2 Mn (INR 14.8 Cr)	Ruizheng Investment AH Projects BeeNext Bharath Chadha Bimal Kumar Ranjit Naik Harsh Shah Krinshavataram Venkata Vinjamuri KTBN Venture Nitin Gupta Prabhakar MR Ramakanth Sharma Shashank Singh Sprout Venture Partners Tej Kapoor Varun Lal Vikram Bose WEH Ventures	source
26 Jul 2018	Seed	$1.25 Mn	BeeNext WEH Ventures Amit Lakhotia Anupam Mittal Aprameya Radhakrishna Nirav Choksi Nitin Gupta Rajan Anandan Shanti Mohan Sprout Venture Partners	source

Recent Signals

15 Feb 2023 · financial
Sequoia Capital India's Surge exits Trell at ~78% loss, selling 5.23% stake to Merisis Advisors for ~$500K amid halted Series C source

News on Trell

No coverage of Trell linked yet.

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FAQs on Trell

Who founded Trell?

Trell was founded by Pulkit Agrawal, Arun Lodhi, Prashant Sachan, Bimal Kartheek Rebba in 2016.

How much funding has Trell raised?

Trell has raised $63.68 Mn across 5 tracked funding round(s), most recently on 2021-07-12. Figures are compiled from cited public sources.

Who are the investors in Trell?

Investors in Trell include H&M Group, LB Investments, Mirae Asset, Fosun RZ Capital, KTB Network, Samsung Ventures, KTBN Ventures, Ankur Nagpal.

What does Trell do?

Where is Trell headquartered?

Trell is headquartered in Bengaluru, Karnataka, India.

What is Trell's business model?

Trell's core value proposition centers on Lifestyle recommendation & discovery videos, Content-community-commerce loop, Rewards for engagement.

How does Trell make money?

Trell's cited revenue streams include Brand marketplace / social commerce sales, Creator affiliate & brand sponsorship.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 17 Jul 2026. · Report a correction