Sensibull

"India's biggest Options Trading Platform. Trade low-risk Strategies, guess market direction with data, learn Options Trading."

"Sensibull was built to bring structure and sanity to options trading. We care deeply about thoughtful problem-solving, long-term thinking, and building products we'd trust with our own money."

Sensibull's platform serves options traders, stating "5,00,000 monthly users" on its own site.

"Sensibull today has about 200,000 monthly active users" at the time Zerodha made the tool free for its customers.

Sensibull says it "Partner[s] with the largest brokers in India", naming Zerodha, Angel One, Upstox, and ICICI Direct as integration partners.

"Strategy Builder - Analyse your positions, or create and analyse new trades."

"Option Chain - Per strike options prices, Open Interest, Greeks, IV and more."

"Draft Portfolios - Create, record and track trades."

"We are a small team of almost 40 people, mostly engineers."

"Sensibull is a SEBI registered Research Analyst" with registration number INH200006895.

"Partner with the largest brokers in India" — Sensibull integrates with these brokers so their customers can trade directly through it.

Rainmatter, Zerodha's fintech fund and incubator, invested Rs 2.5 crore as seed funding in Sensibull; Zerodha later covered Sensibull's subscription cost to make it free for its own customers.

"From day 1, they've had a subscription pricing model (About Rs 7000 annually) instead of brokerage because it removed the incentive for them to push users to trade more."

Zerodha agreed to cover Sensibull's subscription cost so Zerodha customers use it for free: "maybe it would be possible if Sensibull didn't have to charge our customers and they didn't have to worry about unpredictability in subscription revenues."