Purplle Unicorn
Purplle is a Mumbai-based beauty and personal-care e-commerce marketplace that combines third-party brand aggregation with owned private labels (Faces Canada, Good Vibes, NY Bae, Carmesi), serving a mass-premium customer base heavily concentrated in Tier II/III India via its app, website and a growing network of offline stores.
Purplle: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 14 Oct 2024 | Series F | $180 Mn (₹1,500 Cr) at a $1.2–1.3 Bn valuation | Abu Dhabi Investment Authority Blume Ventures Premji Invest Sharrp Ventures | source |
| 9 Jun 2022 | Series E | $33 Mn | Paramark Ventures Blume Ventures Kedaara Capital Premji Invest | source |
| 22 Nov 2021 | Series D | $140 Mn (Series D total close, incl. Premji Invest) | Blume Ventures Kedaara Capital Premji Invest Sequoia Capital India | source |
| 29 Oct 2021 | Series D | $75 Mn (Series D extension) | Kedaara Capital Blume Ventures Sequoia Capital India | source |
| 22 Mar 2021 | Series D | $45 Mn | Sequoia Capital India Blume Ventures JSW Ventures Verlinvest | source |
| 12 Dec 2019 | Series C | $30 Mn | Goldman Sachs Blume Ventures IvyCap Ventures JSW Ventures | source |
| 1 Jul 2016 | Series B | $6 Mn | JSW Ventures Blume Ventures IvyCap Ventures | source |
| 15 Jan 2015 | Series A | $2 Mn (₹15 Cr) | IvyCap Ventures Blume Ventures | source |
| 23 Aug 2013 | Seed | $553K | Blume Ventures Chennai Angels Mumbai Angels | source |
Acquisitions
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Who founded Purplle?
Purplle was founded by Manish Taneja, Rahul Dash, Suyash Katyayani in 2011.
How much funding has Purplle raised?
Purplle has raised $511.55 Mn across 9 tracked funding round(s), most recently on 2024-10-14. Figures are compiled from cited public sources.
Who are the investors in Purplle?
Investors in Purplle include Abu Dhabi Investment Authority, Blume Ventures, Premji Invest, Sharrp Ventures, Paramark Ventures, Kedaara Capital, Sequoia Capital India.
What does Purplle do?
Purplle is a Mumbai-based beauty and personal-care e-commerce marketplace that combines third-party brand aggregation with owned private labels (Faces Canada, Good Vibes, NY Bae, Carmesi), serving a mass-premium customer base heavily concentrated in Tier II/III India via its app, website and a growing network of…
Where is Purplle headquartered?
Purplle is headquartered in Mumbai, Maharashtra, India.
What is Purplle's business model?
Purplle's core value proposition centers on Beauty for All — accessibility + affordability, Personalized shopping experience.
How does Purplle make money?
Purplle's cited revenue streams include Owned private-label product sales, Marketplace commissions, Advertising / marketing income.