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Startup Atlas · Fintech

mPokket

Mpokket Financial Services Private Limited Kolkata, West Bengal Founded 2016 mpokket.in ↗
Gaurav Jalan · Co-Founder & CEO Samarjit Choudhury · Co-Founder (2014-2018, ex)
$62.24 MnTotal funding (tracked)
2Funding rounds
5 Mar 2024Last round
1,904Team size (sourced)

mPokket: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Instant small-ticket credit with no income history needed

From small-ticket loans which start from Rs 500 to loans that may even go up to Rs 20,000, made available instantly via the mobile app, using proprietary credit models that take into account multiple unrelated alternate data points rather than traditional creditworthiness metrics.

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Fast, fully digital approval

Homepage markets "Approval in 7 mins" and "100% Online" processing, positioned as "Transparent. Reliable. Here for You."

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Customer Segments

College studentsCore original segment

College students in India who do not generally have any kind of income but need urgent small-ticket cash.

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Young working professionals & self-employed

mPokket offers credit, insurance and career acceleration products to underserved youth, including working professionals and self-employed individuals.

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Freshers, interns and business owners

Site lists freshers/interns, salaried employees, self-employed individuals and business owners as borrower segments alongside gender-specific (women/housewife) loan products.

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Customer Relationships

No cited public information yet.

Channels

Mobile app

Loans are made available instantly via mPokket's mobile app; users install the app, register, submit KYC and get approved within the app.

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Key Activities

Alternate-data credit underwriting

mPokket uses proprietary credit models that take into account multiple unrelated alternate data points to assess borrowers without traditional credit history.

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Borrower risk monitoring

The company limits the amount of money a student can borrow and tracks how they are spending that money to discourage reckless borrowing.

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Key Resources

Own RBI-approved NBFC license

mPokket is a digital lending platform, which is generally considered safe for borrowing, as it is an RBI-approved NBFC (Non-Banking Financial Company).

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Proprietary alternate-data credit models

mPokket uses proprietary credit models that take into account multiple unrelated alternate data points, rather than relying only on traditional creditworthiness metrics.

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Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

BPEA Credit — Investor

Revenue Streams

Processing fees

A processing fee of 4% + GST is levied, depending on the loan amount.

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Monthly interest on loans

mPokket loan interest rate ranges from 2% to 3.25% per month.

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Cost Structure

No cited public information yet.

FAQs on mPokket

What is mPokket's business model?

mPokket's core value proposition centers on Instant small-ticket credit with no income history needed, Fast, fully digital approval.

How does mPokket make money?

mPokket's cited revenue streams include Processing fees, Monthly interest on loans.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com · Last verified 21 Jul 2026. · Report a correction