Masai School
Masai School: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Students receive rigorous training with no upfront fees and pay only after securing a job through Masai's placement program.
sourceMasai frames itself as investing in student outcomes rather than delivering a conventional tuition-based education.
sourceMasai has placed more than 82% of its graduates at an average starting salary of INR 6.6 LPA.
sourceCustomer Segments
Masai's initial student base was largely from non-engineering backgrounds and small towns with limited financial means, taking up coding as a career path.
sourceA significant share of Masai's students in its prepaid course phase came from Tier III and IV towns and rural areas.
sourceCustomer Relationships
Channels
Key Activities
A military-style, six-day-a-week training regime from 11am to 11pm comprising 1200 hours of hands-on coding, 100 hours of soft skills training and 100 hours of mathematics.
sourceTrains students and helps place them into jobs through a partner network of hiring companies.
sourceKey Resources
Key Partnerships
Companies including ShareChat, Swiggy, Ola, Meesho, CoinSwitch Kuber, Cleartrip, NoBroker, and Paytm recruit graduates directly from the Masai platform.
sourceRevenue Streams
Students pay the course fee only after they get a high-paying, relevant job, via an Income Sharing Agreement (ISA).
sourceAfter the pay-after-placement model came under strain in the funding winter, Masai introduced a prepaid pricing tier where students pay upfront for course access.
sourceCost Structure
FAQs on Masai School
What is Masai School's business model?
Masai School's core value proposition centers on No upfront tuition fee, pay only after placement, Outcome-driven higher education model, Strong graduate placement outcomes at competitive starting salaries.
How does Masai School make money?
Masai School's cited revenue streams include Income Sharing Agreement (ISA) post-placement fee, Prepaid course fees (introduced post-2023 pivot).