Khatabook

An Android App enabling businesses to digitally record the credit they extend to customers, replacing the paper khata-bahi.

Sends periodic reminders to creditors on WhatsApp and through SMS and report generation, helping merchants recover receivables in time and take prompt business decisions.

Khatabook even developed its own QR code to process payments for the business owners on its platform.

Reached 5 Crore registered merchants across 12 languages in less than a year, using a digital-first approach designed for India's merchants.

Utility solutions built for the nation's 6.3 crore-strong MSME sector.

A cash management tool, specially designed for tier II, tier III and beyond, used by different types of businesses to digitize their khata-bahi credit records.

The app is available in 11+ languages and also has a presence in Nepal, Pakistan and Bangladesh.

Used to send periodic payment reminders to creditors.

Khatabook attributes the hypergrowth to word-of-mouth marketing amongst the merchant communities.

Extensive marketing spends across various media platforms using a mix of television commercials (TVCs), digital advertising and social media marketing; ad spend hit Rs 94.4 crore in FY20.

Khatabook was one of the 17 startups from the first cohort of Surge, Sequoia India's rapid accelerator programme for early-stage startups in India and Southeast Asia.

Khatabook announced a strategic partnership with cricketer Mahendra Singh Dhoni, who invested in the company and became its brand ambassador.

Acquired SaaS business management app Biz Analyst for $10 Mn in cash and equity to extend into analytics, sales force automation and digital invoicing for merchants.

Main source of revenue, which grew 4.8X to Rs 58 crore in FY22; 77.5% of operating revenue comes from export services provided to parent company Kyte Technologies Inc.

Collection from utility solutions such as convenience fees and financial services increased 2.6X to Rs 13 crore in FY22.

Betting big on its lending vertical, likely to be the anchor revenue-generating source for Khatabook in the coming years; company plans to offer credit and insurance products for its merchants.

Largest cost center, forming 53% of overall cost in FY22; escalated 2.7X to Rs 101 crore in FY22, including Rs 16 crore in ESOP expenses.

Spent 74.2% of total expenditure on advertising and promotions in FY20 (television, digital, social media) to acquire its merchant base; costs shot up 590X from FY19 to around Rs 94.4 crore in FY20.

Payment gateway charges increased 42% to Rs 17 crore in FY22; other expenses including contractor and payment gateway charges surged 51% YoY to Rs 106.44 crore in FY24.