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Startup Atlas · Customer Experience Management

Kapture CX

Adjetter Media Network Private Limited Bengaluru, Karnataka Founded 2014 kapture.cx ↗
Sheshgiri Kamath · Co-Founder & CEO Vikas Garg · Co-Founder & CPO
$18 MnTotal funding (tracked)
3Funding rounds
30 Jun 2026Last round

Kapture CX: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Single agentic OS instead of stitched-together tools

Combines AI models, workflow orchestration and user interfaces into one operating system so enterprises don't need to integrate multiple point solutions.

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AI and human intelligence together for concierge execution

Positioning centers on blending AI agents with human oversight/escalation rather than pure automation.

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BFSI-specific AI solutions

Purpose-built solutions to transform customer interactions across the financial journey for banking, financial services and insurance clients.

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Omnichannel retail support

Seamless omnichannel support for shoppers across web, app, and in-store touchpoints.

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Customer Segments

BFSI (Banking, Financial Services, Insurance)

One of the platform's core verticals; clients include Bajaj Finance.

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Retail (e-commerce, quick-commerce, grocery, lifestyle)

Platform serves omnichannel support for retail shoppers across web, app, and in-store touchpoints.

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Travel (airlines, cruise lines, OTAs)

Listed as a served industry vertical.

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Digital-native companies

Listed as a served industry vertical.

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Energy & Utilities

Listed as a served industry vertical.

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Large enterprises, 1,000+ customers across 18 countries1,000+ enterprises, 18 countries

Platform is trusted by over 1,000 enterprises across 18 countries, including Bajaj Finance and multiple companies within the Tata Group and Reliance Group.

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Customer Relationships

No cited public information yet.

Channels

Direct enterprise sales / demo requests

Website drives prospects to request a demo and get custom pricing quotes; no self-serve pricing tiers published.

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Industry-specific solution pages

Dedicated marketing pages by vertical (BFSI, retail, travel) used to reach different customer segments.

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Technology partner referrals

Google Cloud partnership and PwC India collaboration used to reach and deliver to enterprise customers.

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Key Activities

AI agent development & deployment

VITOS (Agent Builder) lets enterprises build, test, and deploy AI agents across any channel or workflow, no-code.

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Human-in-the-loop workflow design

COMMAND (Human Layer) defines exactly where and how humans step into agent workflows.

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Quality auditing of agent/human interactions

CALIBRATE (Audit Layer) monitors and evaluates every agent and human interaction against defined standards.

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Operational intelligence/analytics

PULSE (Intelligence Layer) lets teams query, analyse, and act on operational data without waiting for a report.

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Key Resources

AgentOS platform (VITOS, COMMAND, CALIBRATE, PULSE)

Proprietary full-stack agentic AI platform integrating AI models, workflow orchestration and UI into one operating system.

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1,000+ pre-built tool integrations

Company's own site states the platform integrates with 1,000+ tools across enterprise stacks.

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Key Partnerships

Google Cloud

Kapture CX is a Google Cloud Partner, positioned to boost AI-powered customer experience.

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PwC India

PwC India collaborates with Kapture CX to accelerate agentic automation solutions.

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Bajaj Finserv Ventures, Cactus Venture Partners, India Alternatives

Investor-partners backing the company across its Series A, Series A extension and pre-Series B rounds; Bajaj Finserv Ventures' investment was its first in AI, and existing customer Bajaj Finance sits within the wider Bajaj Finserv group.

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Revenue Streams

Modular enterprise SaaS pricing

Enterprises pick and pay only for the capabilities used; cost shaped by number of users, interaction volumes, AI modules and add-ons selected.

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Agent-based, interaction-based, or hybrid billing

Enterprises can choose agent-based, interaction-based, or hybrid pricing depending on the product and support setup.

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Annual & multi-year enterprise contracts

Flexible contracts including annual and multi-year agreements with predictable pricing; volume-based discounts available for large enterprises.

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Cost Structure

No cited public information yet.

FAQs on Kapture CX

What is Kapture CX's business model?

Kapture CX's core value proposition centers on Single agentic OS instead of stitched-together tools, AI and human intelligence together for concierge execution, BFSI-specific AI solutions, Omnichannel retail support.

How does Kapture CX make money?

Kapture CX's cited revenue streams include Modular enterprise SaaS pricing, Agent-based, interaction-based, or hybrid billing, Annual & multi-year enterprise contracts.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.kapture.cx · Last verified 17 Jul 2026. · Report a correction