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InCred Unicorn

InCred Financial Services Limited Mumbai, Maharashtra Founded 2016 incred.com ↗
Bhupinder Singh · Founder & Group CEO
$262.79 MnTotal funding (tracked)
4Funding rounds
25 Dec 2023Last round
3,500Team size (sourced)

InCred: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Tech and data-science driven lending

InCred Finance leverages advanced technology and data science to provide customized lending solutions.

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Fully digital, fast approvals

Applications, document uploads, and verification can all be completed online, with same-day approvals for qualified applicants.

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One diversified financial-services group

InCred spans lending (InCred Finance), an integrated institutional, wealth and asset-management platform (InCred Capital), and a B2C/B2B2C digital investment distribution platform (InCred Money) under one group.

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Customer Segments

Individuals and SMEs (borrowers)

InCred Finance caters to a diverse customer base, including individuals and small and medium enterprises (SMEs), across personal, education and business/MSME loans.

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HNI, UHNI, family offices and corporates (wealth)6,400+ families & executives

InCred Wealth serves 6,400+ Families, Executives, and Entrepreneurs, including CXOs, professionals, celebrities and NRIs, plus corporate/family-office clients.

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Customer Relationships

Digital self-service (lending)

Loan applications, document uploads, and verification can all be completed online, doing away with heavy documentation and mandatory branch visits.

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Personalized advisory (wealth)

InCred Wealth delivers personalized strategies, expert insights, and an unwavering focus on client goals, including Family Office Services encompassing governance, philanthropy and global structuring.

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Channels

InCred App / digital platform

Loan applications, document uploads, and verification can all be completed online via InCred's digital platform.

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150 branches across India150 branches

InCred Group's workforce operates across 150 branches across India, alongside its digital channel.

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Key Activities

Tech-led credit underwriting, disbursal & collections

InCred Finance aims to leverage technology and the Internet to make credit decisions, loan disbursal, and collections smoother.

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Institutional wealth & asset management

InCred Capital is an integrated institutional, wealth and asset-management platform, alongside InCred AMC as its dedicated asset-management vertical.

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Key Resources

Balance sheet & equity base$600M balance sheet

The combined entity operates as InCred Finance with a $600 million balance sheet and approximately $300 million equity base, following the merger with KKR India Financial Services.

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Branch network & workforce3,500+ employees, 150 branches

InCred Group has a workforce of over 3500+ employees and 150 branches across India.

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Key Partnerships

KKR (strategic partner / merged NBFC)

InCred Financial Services Limited ("InCred Finance") completed a strategic merger with KKR India Financial Services Limited ("KIFS") on 27 July 2022, with KKR remaining involved as a strategic partner.

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FMO (Dutch development finance institution)

FMO led InCred's $85.89 Mn Series A round in April 2019, alongside Moore Capital, Elevar Equity and Alpha Capital.

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Revenue Streams

Interest income on loans95% of FY23 operating revenue

Interest income accounted for 95% of the total operating revenue which increased 74% to Rs 823 crore in FY23.

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Yield-based lending across loan products

Personal loans are provided at an average yield of 24%, education loans at an average yield of 12.6%, and MSME/anchor-backed loans at an average yield of 15.6%.

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Cost Structure

Finance costsRs 356 Cr in FY23

Finance cost rose by 62.6% to Rs 356 crore in FY23 from Rs 219 crore in FY22.

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Total operating expensesRs 630 Cr in FY23

Total cost was up by 30.7% to Rs 630 crore in FY23 from Rs 482 crore in FY22.

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FAQs on InCred

What is InCred's business model?

InCred's core value proposition centers on Tech and data-science driven lending, Fully digital, fast approvals, One diversified financial-services group.

How does InCred make money?

InCred's cited revenue streams include Interest income on loans, Yield-based lending across loan products.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.incredgroup.com · Last verified 15 Jul 2026. · Report a correction