IncNut Digital Acquired
Hyderabad-based parent/group company that owns the D2C personalized beauty brands Vedix (customised Ayurvedic haircare/skincare, launched 2017) and SkinKraft (dermatology-led personalized skincare), plus the content platforms StyleCraze and MomJunction. In May 2026, FMCG major Emami agreed to acquire a 60% stake in IncNut Digital for up to ₹321 Cr, with the remaining 40% to be acquired over the following 4.5 years.
IncNut Digital: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 13 Jul 2020 | Pre-Series A | $4 Mn | RPSG Ventures | source |
Acquisitions
| Date | Acquirer | Acquired | Amount | Source |
|---|---|---|---|---|
| 7 May 2026 | Emami | IncNut Digital | up to ₹321 Cr (60% stake) | source |
News on IncNut Digital
No coverage of IncNut Digital linked yet.
L Litmus · by Lapaas
Got an idea like this one? Validate it with the same 9-block framework, free.
Start Free ValidationFAQs on IncNut Digital
Who founded IncNut Digital?
IncNut Digital was founded by Chaitanya Nallan, Sangram Simha, Veerendra Shivhare in 2011.
How much funding has IncNut Digital raised?
IncNut Digital has raised $4 Mn across 1 tracked funding round(s), most recently on 2020-07-13. Figures are compiled from cited public sources.
Who are the investors in IncNut Digital?
Investors in IncNut Digital include RPSG Ventures.
What does IncNut Digital do?
Hyderabad-based parent/group company that owns the D2C personalized beauty brands Vedix (customised Ayurvedic haircare/skincare, launched 2017) and SkinKraft (dermatology-led personalized skincare), plus the content platforms StyleCraze and MomJunction. In May 2026, FMCG major Emami agreed to acquire a 60% stake in IncNut Digital for up…
Where is IncNut Digital headquartered?
IncNut Digital is headquartered in Hyderabad, Telangana, India.