Fasal

AI/IoT-driven recommendations let farmers manage crops remotely instead of relying on guesswork and constant on-field presence.

Data-driven irrigation, pest and disease management is claimed to raise yields while cutting water and input spend.

Farmers growing crops such as grapes, pomegranate, mango, citrus, tea, coffee and chilli, where produce quality and low chemical residue matter for export markets.

Agribusinesses, state horticulture departments and government-led productivity programmes that deploy Fasal's technology across farmer networks at scale.

Farmers who hit water-conservation targets can get their Fasal subscription fee refunded, tying the ongoing relationship to a measurable sustainability outcome.

Sensor-derived crop, soil and weather intelligence is delivered to farmers through the Fasal app on mobile, tablet and web in local languages.

A business-to-business-to-farmer sales channel that reaches farmers indirectly through the trade networks that already work with them.

Continuously capturing on-farm sensor data and turning it into vernacular-language, crop-specific advisories.

Rolling out its IoT and crop-intelligence systems across thousands of farms as part of state/national institutional productivity programmes.

Fasal's core technology asset: a proprietary IoT-plus-AI crop intelligence stack it continues to invest Series A proceeds into.

Physical field-sensor devices deployed on farms to continuously record crop, soil and weather conditions feeding the platform's models.

Trade-network partners whose existing farmer relationships Fasal's B2B2F sales motion leans on to reach farmers.

State-level institutional partnership deploying Fasal's IoT and crop-intelligence systems across sugarcane farms.

Government partnership on a Grape & Pomegranate Productivity Improvement Programme covering Karnataka's grape- and pomegranate-growing regions.

Pay-as-you-go pricing: an upfront charge for installing the IoT device, plus a recurring monthly fee for crop data and advisory access.

Revenue from selling IoT devices/components (e.g. Main Unit, Soil Moisture Unit, FasalJet) alongside software subscription-based services.

Through FY23-FY24, the bulk of reported revenue actually came from Fasal's B2B fresh-produce brand, Fasal Fresh, which procured and sold farm produce (mainly fruit) before being divested to Innoterra in March 2025.