Eat Better Co
Eat Better Co: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Snacks that are 100 per cent natural, free of chemicals and any artificial flavours and colours.
source"0 Palm oil. Refined sugar. Bad fats." -- core ingredient commitment across the product line.
source"These are the flavours you grew up snacking on, made better!" / "The same familiar taste, made in a way you can feel good about."
sourceCustomer Segments
Direct-to-consumer food brand offering healthier snacks and gift boxes to individuals across India.
sourceDirect-to-consumer food brand offering snacks and gift boxes to corporate clients across India.
sourceCustomer Relationships
Channels
Strong presence across quick-commerce platforms including Swiggy Instamart, Zepto and Blinkit, fulfilling over 2 lakh orders per month.
sourceKey Activities
What started as small kitchen experiments with dates, millets and real masalas evolved into a full-scale operation, developing recipes that keep familiar taste while cleaning up ingredients.
sourceSnacks manufactured in-house at the company's own Jaipur facility rather than outsourced.
sourceKey Resources
Products are all manufactured in the start-up's own facility in Jaipur that employs over 50 women; described on the company site as a "50K sq.ft. kitchen built at scale".
sourceKey Partnerships
Partnered with Unicommerce, leveraging its Uniware platform to automate and integrate backend operations and handle orders from its website, marketplaces, and quick-commerce platforms from one dashboard.
sourceRevenue Streams
Sales via Amazon and quick-commerce platforms including Blinkit and Zepto.
sourceOffers snacks and gift boxes to corporate clients across India, alongside individual consumers.
sourceCost Structure
FAQs on Eat Better Co
What is Eat Better Co's business model?
Eat Better Co's core value proposition centers on 100% Natural, Chemical-Free Snacks, No Palm Oil, No Refined Sugar, No Bad Fats, Familiar Taste, Made Better, 6-Layer Quality Check.
How does Eat Better Co make money?
Eat Better Co's cited revenue streams include D2C Website Sales, Marketplace & Quick Commerce Sales, Corporate Gifting & Bulk Orders.