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Startup Atlas · D2C / Consumer Brands

Eat Better Co

Eat Better Ventures Private Limited Jaipur, Rajasthan Founded 2020 eatbetterco.com ↗
Mridula Kanoria · Founder Shaurya Kanoria · Co-founder & CEO Vidushi Kajaria · Co-founder & CMO
$2.65 MnTotal funding (tracked)
2Funding rounds
8 Apr 2025Last round

Eat Better Co: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

100% Natural, Chemical-Free Snacks

Snacks that are 100 per cent natural, free of chemicals and any artificial flavours and colours.

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No Palm Oil, No Refined Sugar, No Bad Fats

"0 Palm oil. Refined sugar. Bad fats." -- core ingredient commitment across the product line.

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Familiar Taste, Made Better

"These are the flavours you grew up snacking on, made better!" / "The same familiar taste, made in a way you can feel good about."

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6-Layer Quality Check

"6 Quality checkpoints on every single batch", FSSAI certified.

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Customer Segments

Health-Conscious Families & Individuals

Direct-to-consumer food brand offering healthier snacks and gift boxes to individuals across India.

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Corporate Gifting Clients

Direct-to-consumer food brand offering snacks and gift boxes to corporate clients across India.

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Customer Relationships

No cited public information yet.

Channels

Own Website (D2C)

Products sold directly via eatbetterco.com.

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Amazon

Products sold on marketplaces like Amazon.

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Quick Commerce (Blinkit, Zepto)2 lakh+ orders/month

Strong presence across quick-commerce platforms including Swiggy Instamart, Zepto and Blinkit, fulfilling over 2 lakh orders per month.

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Key Activities

In-House Recipe R&D

What started as small kitchen experiments with dates, millets and real masalas evolved into a full-scale operation, developing recipes that keep familiar taste while cleaning up ingredients.

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Quality Control

6 quality checkpoints on every single batch; FSSAI certified production.

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Own Manufacturing

Snacks manufactured in-house at the company's own Jaipur facility rather than outsourced.

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Key Resources

Own Manufacturing Facility, Jaipur

Products are all manufactured in the start-up's own facility in Jaipur that employs over 50 women; described on the company site as a "50K sq.ft. kitchen built at scale".

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Key Partnerships

Unicommerce

Partnered with Unicommerce, leveraging its Uniware platform to automate and integrate backend operations and handle orders from its website, marketplaces, and quick-commerce platforms from one dashboard.

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Revenue Streams

D2C Website Sales

Direct sales through the company's own website eatbetterco.com.

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Marketplace & Quick Commerce Sales

Sales via Amazon and quick-commerce platforms including Blinkit and Zepto.

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Corporate Gifting & Bulk Orders

Offers snacks and gift boxes to corporate clients across India, alongside individual consumers.

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Cost Structure

No cited public information yet.

FAQs on Eat Better Co

What is Eat Better Co's business model?

Eat Better Co's core value proposition centers on 100% Natural, Chemical-Free Snacks, No Palm Oil, No Refined Sugar, No Bad Fats, Familiar Taste, Made Better, 6-Layer Quality Check.

How does Eat Better Co make money?

Eat Better Co's cited revenue streams include D2C Website Sales, Marketplace & Quick Commerce Sales, Corporate Gifting & Bulk Orders.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.businesstoday.in · Last verified 16 Jul 2026. · Report a correction