Eat Better Co
Jaipur-based D2C healthy/better-for-you packaged food brand that makes snacks -- dry fruit laddoos, roasted namkeens, and nut & seed mixes -- that are 100% natural, free of chemicals and artificial flavours/colours, sold via its own website, Amazon and quick-commerce platforms.
Eat Better Co: Funding Rounds
| Date | Round | Amount | Investors | Source |
|---|---|---|---|---|
| 8 Apr 2025 | Pre-Series A | ₹17 Cr (~$2 Mn) | Prath Ventures Spring Marketing Capital | source |
| 3 Mar 2022 | Seed | ₹5.5 Cr | Java Capital Mumbai Angels Arjun Vaidya Bhavik Vasa Bimal Kartheek Rebba CapierCapital Divij Bajaj Harpreet Grover Ishank Joshi Plan B Capital Radhika Ghai Shiprocket Ventures Venus Dhuria Vishesh Khurana | source |
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Who founded Eat Better Co?
Eat Better Co was founded by Mridula Kanoria, Shaurya Kanoria, Vidushi Kajaria in 2020.
How much funding has Eat Better Co raised?
Eat Better Co has raised $2.65 Mn across 2 tracked funding round(s), most recently on 2025-04-08. Figures are compiled from cited public sources.
Who are the investors in Eat Better Co?
Investors in Eat Better Co include Prath Ventures, Spring Marketing Capital, Java Capital, Mumbai Angels, Arjun Vaidya, Bhavik Vasa, Bimal Kartheek Rebba, CapierCapital.
What does Eat Better Co do?
Jaipur-based D2C healthy/better-for-you packaged food brand that makes snacks -- dry fruit laddoos, roasted namkeens, and nut & seed mixes -- that are 100% natural, free of chemicals and artificial flavours/colours, sold via its own website, Amazon and quick-commerce platforms.
Where is Eat Better Co headquartered?
Eat Better Co is headquartered in Jaipur, Rajasthan, India.
What is Eat Better Co's business model?
Eat Better Co's core value proposition centers on 100% Natural, Chemical-Free Snacks, No Palm Oil, No Refined Sugar, No Bad Fats, Familiar Taste, Made Better, 6-Layer Quality Check.
How does Eat Better Co make money?
Eat Better Co's cited revenue streams include D2C Website Sales, Marketplace & Quick Commerce Sales, Corporate Gifting & Bulk Orders.