Startup Atlas · Beauty & Personal Care

Bare Anatomy

Innovist ● Gurgaon, Haryana ● Founded 2018 ● innovist.com ↗

Rohit Chawla · CEO & Co-founder Sifat Khurana · Co-founder Vimal Bhola · Co-founder

$29.5 MnTotal funding (tracked)

5Funding rounds

7 Apr 2025Last round

Bare Anatomy: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Personalized, made-to-order products

Formulations are customized per customer and produced only after the order is placed, rather than sold off-the-shelf.

source

Quiz-based customization

Customers answer a short questionnaire on hair type/preferences that determines their formulation.

source

Clean, chemical-free formulations

Brand positioning emphasizes research-led, chemical-free product development.

source

EU safety standards with published test results

Company publishes derma and clinical testing results and follows EU safety standards for transparency.

source

Customer Segments

New-age, quality-conscious Indian consumers

Innovist targets discerning consumers looking for research-backed, transparent personal care over generic mass-market products.

source

Consumers frustrated by generic hair/skin trial-and-error

Positions personalized formulations as an alternative to repeated experimentation with off-the-shelf products.

source

Customer Relationships

No cited public information yet.

Channels

Omnichannel model

Company sells through multiple online and offline touchpoints rather than a single channel.

source

Own website, marketplaces, quick commerce, and modern trade retail

Distribution spans D2C website, e-commerce marketplaces, quick commerce apps, and offline modern trade.

source

Key Activities

No cited public information yet.

Key Resources

In-house R&D and manufacturing facility (Manesar, Haryana)

Owns an integrated facility handling R&D, production, and quality control rather than outsourcing manufacturing.

source

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

ICICI Venture — Investor Mirabilis Investment Trust — Investor Niveshaay Investment — Investor Sauce.vc — Investor Amazon Smbhav Venture Fund — Investor 72 Ventures — Investor

Revenue Streams

Direct product sales across three personal care brands

Revenue comes from sale of haircare, skincare, and sun-care products under Bare Anatomy, Chemist at Play, and SunScoop.

source

Cost Structure

No cited public information yet.

FAQs on Bare Anatomy

What is Bare Anatomy's business model?

Bare Anatomy's core value proposition centers on Personalized, made-to-order products, Quiz-based customization, Clean, chemical-free formulations, EU safety standards with published test results.

How does Bare Anatomy make money?

Bare Anatomy's cited revenue streams include Direct product sales across three personal care brands.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: entrackr.com · Last verified 18 Jul 2026. · Report a correction