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Startup Atlas · Consumer Lending

BankBazaar

A&A Dukaan Financial Services Private Limited Chennai, Tamil Nadu Founded 2008 bankbazaar.com ↗
Adhil Shetty · Founder & CEO Arjun Shetty · Founder & COO Rati Shetty · Founder & CPO
$137.65 MnTotal funding (tracked)
9Funding rounds
23 Apr 2025Last round

BankBazaar: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Track and improve credit score

Consumers can "track and improve their Credit Score, earn rich digital rewards, and access hundreds of no-cost EMIs every month."

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Frictionless access to credit

"BankBazaar has been at the forefront of democratising finance in India by providing end users with frictionless access to credit."

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Paperless, contactless offering

Positioned around a "completely paperless and contactless offering" for comparing and applying to financial products.

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Customer Segments

Retail credit & loan seekers56M+ users

BankBazaar serves a broad consumer base described as "a customer base of over 56 million users" seeking credit products and financial insights.

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Registered platform users50Mn+ registered users

BankBazaar.com is a fintech co-branded Credit Card issuer and online platform for free Credit Score with over 50Mn registered users.

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Customer Relationships

No cited public information yet.

Channels

bankbazaar.com online marketplace

Described as "an online marketplace for financial products" where users compare and apply for loans, credit cards and insurance.

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Co-brand card partner banks

Credit cards are distributed via co-brand partnerships such as the RBL Bank BankBazaar SaveMax card and the YES Bank-BankBazaar FinBooster card.

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Key Activities

Digital onboarding & customer engagement

In its gold-loan tie-up, "BankBazaar will handle digital data management, digital marketing, product education, digital customer experience and credit score improvement processes," while the lending partner handles KYC, valuation and disbursal.

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Credit score tracking & improvement

The platform lets consumers "track and improve their Credit Score" as a core product function.

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Key Resources

No cited public information yet.

Key Partnerships

RBL Bank

"We are beyond excited to announce the launch of our co-branded Credit Card with RBL Bank" — the RBL Bank BankBazaar SaveMax co-branded credit card.

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YES Bank

"We are extremely proud to announce the launch of our first co-branded Credit Card" — the Yes Bank-BankBazaar FinBooster co-branded credit card.

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Muthoot FinCorp

Gold-loan partnership in which "BankBazaar will handle digital data management, digital marketing, product education, digital customer experience and credit score improvement processes," while Muthoot FinCorp handles KYC, valuation and disbursal; Muthoot FinCorp also invested ₹15 Cr in BankBazaar's Series D2 round.

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Experian

Experian, "the world's largest credit rating agency and information management company," led BankBazaar's $30 million Series D round in 2017.

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Revenue Streams

Bank commission on loan/card applications₹95.52 Cr in FY22

"Commission earned from the banks on the basis of customer application on its platform... grew 50% to Rs 95.52 crore in FY22."

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Co-branded credit card issuance

FY23 net revenue growth was driven by "digital-first, co-brand Credit Cards in partnership with leading banks" and a "60% growth in its Credit Card issuances."

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Cost Structure

Employee benefits₹92.58 Cr in FY23, 47% of expenses

Employee benefits accounted for 47% of overall expenditure and "increased by 14.8% to Rs 92.58 crore in FY23."

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Advertisement & marketing₹28.4 Cr in FY23

"Advertisement...costs grew 27.4%...to Rs 28.4 crore" in FY23.

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IT costs₹13.8 Cr in FY23

"IT costs grew...56.8% to Rs 13.8 crore respectively during FY23."

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FAQs on BankBazaar

What is BankBazaar's business model?

BankBazaar's core value proposition centers on Track and improve credit score, Frictionless access to credit, Paperless, contactless offering.

How does BankBazaar make money?

BankBazaar's cited revenue streams include Bank commission on loan/card applications, Co-branded credit card issuance.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.bankbazaar.com · Last verified 15 Jul 2026. · Report a correction