5paisa Listed
5paisa: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
A flat ₹20 per executed order across every segment — equity delivery, intraday, futures and options — rather than percentage-based commissions.
source5paisa runs a digital-only infrastructure with no physical branches for customer acquisition; the entire onboarding process (e-KYC) happens via its mobile app and web platform.
sourceAn automated Robo-Advisory engine provides personalized investment portfolios based on user risk profiles for mutual fund recommendations.
sourceCustomer Segments
5paisa is described as focusing on providing a digital-first investment platform aimed at retail investors, particularly millennials and Gen Z.
sourceOver 70% of new demat accounts are being opened by individuals under the age of 30, predominantly from Tier-2 and Tier-3 cities.
source5paisa operates as a pure-play discount broker for execution-only, do-it-yourself investing across equity, F&O, currency and commodities.
sourceCustomer Relationships
Digital-only infrastructure with no physical branches for customer acquisition; onboarding is fully self-service via app/web e-KYC.
sourcePower Investor Pack: subscription fee Rs.449/month with free research advisory, zero DP charges, flat Rs.10/order brokerage. Ultra Trader Pack: subscription fee Rs.899/month with first 100 trades free every month plus all Power Investor Pack benefits.
sourceChannels
Entire onboarding process (e-KYC) happens via its mobile app and web platform, with no physical branches for customer acquisition.
sourceDigital-only infrastructure served via web platform alongside the mobile app.
sourceKey Activities
5paisa runs a digital-only infrastructure covering onboarding (e-KYC), trading and servicing entirely via its mobile app and web platform.
sourceClient acquisition surged 33% quarter-over-quarter to 1.03 lakh new customers, taking the customer base to 51.8 lakh.
sourceKey Resources
5paisa operates as a discount broker offering retail broking, currencies and commodities trading, mutual funds, IPOs, and bonds across NSE, BSE, MCX, and MCX-SX exchanges.
sourceAn automated Robo-Advisory engine provides personalized investment portfolios based on user risk profiles.
sourceKey Partnerships
5paisa was demerged from IIFL Holdings Limited, with the appointed date of October 1, 2016, and remains linked to the IIFL Group as promoter.
source5paisa operates as a discount broker across NSE, BSE, MCX, and MCX-SX exchanges.
source5paisa distributes mutual funds and Insurance (Life, Health, and General) products.
sourceRevenue Streams
A flat ₹20 per executed order across every segment — equity delivery, intraday, futures and options.
source5paisa provides Margin Trade Funding (MTF) at competitive interest rates.
source5paisa provides online stockbroking, mutual fund distribution, and research advisory through its digital platforms.
source5paisa distributes Insurance (Life, Health, and General), Corporate Fixed Deposits, and Personal Loans.
sourcePower Investor Pack (Rs.449/month) and Ultra Trader Pack (Rs.899/month) subscription fees, on top of reduced per-order brokerage for subscribers.
sourceCost Structure
Employee costs emerged as a primary margin pressure point, rising to ₹25.35 crores in Q4 FY26 from ₹22.34 crores in Q3 FY26 — a 13.47% sequential jump that outpaced revenue growth.
sourceInterest expenses escalated to ₹9.07 crores from ₹8.21 crores, a 10.47% QoQ increase.
sourceFAQs on 5paisa
What is 5paisa's business model?
5paisa's core value proposition centers on Flat-fee discount broking, Digital-only, branchless model, Robo-advisory for mutual funds.
How does 5paisa make money?
5paisa's cited revenue streams include Flat brokerage fee per order, Margin Trade Funding (MTF) interest, Mutual fund distribution & research advisory, Insurance, corporate FD and personal loan distribution.