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Startup Atlas · Banking Tech

Zeta Unicorn

Better World Technology Private Limited Bengaluru, Karnataka Founded 2015 zeta.tech ↗
Bhavin Turakhia · CEO & Co-founder Ramki Gaddipati · CTO & Co-founder
$390 MnTotal funding (tracked)
4Funding rounds
10 Feb 2025Last round
1,700Team size (sourced)

Zeta: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Modern cloud-native Omni Stack

A modern, cloud-native platform that lets financial institutions improve speed to market, agility, cost-to-income ratio, and user experience without replacing legacy systems.

source
API-ready credit processing network

Zeta's application-programming-interface-ready credit processing network enables issuers to jointly launch credit cards with partners like Mastercard, including instant KYC, verification, and instant digital card issuance.

source

Customer Segments

Banks and fintechs10 banks, 25 fintechs, 8 countries

10 banks and 25 fintechs spread across eight countries, including HDFC Bank, Kotak Mahindra Bank, Axis Bank, IndusInd Bank, Yes Bank, RBL Bank, and SBM Bank India.

source
Employee benefits & rewards providers

Sodexo's Benefits & Rewards Services business, serving over 100 million consumers globally, partners with Zeta to enhance employee benefits experiences.

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Customer Relationships

No cited public information yet.

Channels

No cited public information yet.

Key Activities

Card issuer processing at scale

Zeta's platform has powered 25M+ cards in market across 7 countries live, covering instant issuance, real-time app updates, and hyper-personalized rewards.

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Core banking, lending & BNPL platform development

Zeta provides credit and debit card issuer processing, BNPL, core banking and mobile experiences to banks and fintechs.

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Key Resources

No cited public information yet.

Key Partnerships

Mastercard

Five-year global partnership under which Zeta and Mastercard jointly launch credit cards with issuers worldwide on Zeta's API-ready credit processing network, with Zeta gaining access to Mastercard's Digital First and Fintech Express programs.

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Sodexo Benefits & Rewards Services

Strategic minority investor and partner combining Zeta's technology with Sodexo's expertise in Employee Benefits Services to enhance the overall Employee Experience.

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SoftBank Investment Advisers

SoftBank Vision Fund 2 led Zeta's $250 million Series C, with Munish Varma of SoftBank Investment Advisers stating Zeta's modern platform will drive banking software upgrades for digital consumers.

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Revenue Streams

B2B platform licensing to financial institutions

Zeta offers API services to create banking and payment products for deposits, lending, payments, credit card issuance and transaction management, generating revenue from banks and fintechs using its platform.

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Cost Structure

No cited public information yet.

FAQs on Zeta

What is Zeta's business model?

Zeta's core value proposition centers on Modern cloud-native Omni Stack, API-ready credit processing network.

How does Zeta make money?

Zeta's cited revenue streams include B2B platform licensing to financial institutions.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.businesstoday.in en.wikipedia.org · Last verified 15 Jul 2026. · Report a correction