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Startup Atlas · Artificial Intelligence

Yellow.ai

Bitonic Technology Labs Private Limited San Mateo, California Founded 2016 yellow.ai ↗
Raghu Ravinutala · Co-founder & CEO Jaya Kishore Reddy Gollareddy · Co-founder Rashid Khan · Co-founder
$102.15 MnTotal funding (tracked)
3Funding rounds
4 Aug 2021Last round

Yellow.ai: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Agentic AI platform to autonomously drive human-like conversations at scale

Yellow.ai positions itself as an Enterprise-Grade Agentic AI Platform built to "Transform CX & EX with Yellowai's Agentic AI platform to autonomously drive human-like conversations at scale," combining voice, chat and email automation.

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Multi-LLM speed and accuracy

The platform markets "15+ cutting-edge LLMs for increased speed & accuracy" so enterprises are not locked to a single model provider.

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Fast go-live via pre-built integrations

Yellow.ai emphasizes "150+ plug-and-play integrations to go live faster," reducing enterprise implementation time.

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Customer Segments

Global enterprises across BFSI, Healthcare, Utilities and Retail1,300+ enterprises across 85+ countries

Yellow.ai serves 1,300+ global brands, with by-industry coverage spanning BFSI, Healthcare, Utilities and Retail, and by-use-case coverage of Customer Service and Employee Experience.

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Enterprise contact centers / BPOs

Named enterprise customers cited by the company include InteleTravel (Travel & Hospitality), VIPDesk (BPO), Lion Parcel (Logistics), and Waste Connections (Utilities), illustrating its enterprise CX/EX customer base.

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Customer Relationships

Self-serve free tier plus sales-assisted enterprise deals

Pricing is tiered: a Free plan ("1 AI agent and 500 monthly chat sessions, $0.99 per additional resolution") is self-serve ("Try for free"), while the Enterprise plan ("Unlimited" agents/sessions, all 35+ channels) is sold via "Book a demo"/"Contact us" sales conversations rather than published pricing.

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Human + AI collaboration (Agent Assist)

The platform includes "Agent Assist (human + AI collaboration)" as part of its offering, positioning the relationship as augmenting human agents rather than fully replacing the support relationship.

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Channels

Omnichannel messaging and voice deployment

The platform lets enterprises "automate and orchestrate workflows for customer and employee engagement...utilising chatbots across multiple communication channels like Microsoft Teams, Slack, WhatsApp, phone calls, digital assistants."

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Direct enterprise sales / demo-led (website)

The company website funnels prospects through "Book a demo" and "Contact us" calls-to-action for its Enterprise plan, alongside a self-serve "Try for free" entry tier.

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Key Activities

No-code AI agent building and deployment

Core platform activity is a no-code builder that lets enterprise users "Create powerful AI agents in minutes," with automated agent discovery that "fetches historical information (customer data, knowledge bases and SOPs)."

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Continuous model learning from live interactions

The company runs "a self learning loopback for AI agent -- Generate knowledge base articles from successful agent interactions," i.e. ongoing model/knowledge-base improvement from production usage.

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Enterprise systems integration

Yellow.ai builds and maintains "150+ prebuilt enterprise systems" integrations spanning CRMs, ERPs and ITSM tools to plug into customers' existing tech stacks.

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Key Resources

Proprietary Agentic RAG architecture and multi-LLM stack

The platform runs on an "Agentic RAG architecture which combines intelligent retrieval with reasoning and action," orchestrating 15+ third-party LLMs rather than relying on one model.

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Large proprietary conversation dataset

Yellow.ai's models are built on "insights from 16B+ customer conversations annually," a large proprietary data asset used to train and continuously improve its agents, per the company, which also claims a "less than 1% hallucination rate."

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Key Partnerships

CX/CRM ecosystem integration partners

Yellow.ai offers direct integrations with major CX and CRM platforms: "Connect with your existing tech stack via 150+ pre-built enterprise integrations, including Salesforce, Zendesk, Genesys, and Nice," plus Freshdesk and HubSpot.

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Early corporate accelerator programs

In 2016 the company joined Microsoft's accelerator program and SAP Startup Studio, early corporate-partnership channels that helped it reach enterprise customers.

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Revenue Streams

Tiered SaaS subscriptions (Free / Basic / Enterprise)

Yellow.ai sells three published tiers -- a Free plan, a mid-tier Basic plan (with AI Copilot access and basic compliance features), and an Enterprise plan offering "Unlimited" agents, sessions and channels with full SOC2/GDPR/ISO compliance.

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Usage-based overage billing per resolution

On the Free tier, usage beyond the included allotment is billed per conversation: "500/month included, then $0.99 per resolution," indicating a consumption-based billing component layered on top of subscription tiers.

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Cost Structure

No cited public information yet.

FAQs on Yellow.ai

What is Yellow.ai's business model?

Yellow.ai's core value proposition centers on Agentic AI platform to autonomously drive human-like conversations at scale, Multi-LLM speed and accuracy, Fast go-live via pre-built integrations.

How does Yellow.ai make money?

Yellow.ai's cited revenue streams include Tiered SaaS subscriptions (Free / Basic / Enterprise), Usage-based overage billing per resolution.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: en.wikipedia.org www.thecompanycheck.com · Last verified 17 Jul 2026. · Report a correction