Wishlink

Wishlink lets creators 'Earn unbeatable commissions on every post along with huge rewards and bonuses' with 'No deadlines or content demands. You're the boss of your own creative journey', sourcing products from 250+ brands for free.

Positioned as 'an awareness and sales engine driven by Creators who genuinely love your Brand' where Wishlink charges brands 'only for outcomes' rather than upfront fees, using AI-based creator matchmaking and real-time RoAS/CPV/CPC tracking via a brand dashboard.

Creators across fashion, beauty, lifestyle, home decor and travel who build personalized shoppable storefronts; Wishlink describes 'Creators big and small, up and comers, trendsetters and market leaders' with a community of 15,000+ creators.

250+ partner brands plus e-commerce marketplaces seeking creator-driven awareness and sales; the seed-round coverage named clients including H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas, G.O.A.T Labs and marketplaces Amazon, Flipkart and Ajio.

Wishlink states its 'Creator Success Team guides you through content strategies to fuel your growth', supporting creators beyond pure self-service tooling.

Wishlink describes a 'vibrant, thriving community of 15000+ Creators' as part of its relationship model with its supply side.

Creators use the Wishlink Creator app to build a 'Personalized Wishlink Shop' curated recommendation storefront that audiences shop from.

Tool that lets creators 'automate comments and share product links directly in your audience's DMs' to convert social engagement into shoppable links.

Brands get a 'Cutting-edge Brand dashboard' with 'Seamless backend integration across platforms' and a quoted 5-minute setup for tracking campaigns.

Onboarding and growing the creator base (40,000+ monthly active content creators generating 300,000+ pieces of content per month, per Series B coverage) and paying out confirmed commissions monthly.

Running the tracking/attribution stack behind click, view, engagement and conversion metrics ('RoAS, CPV, CPC') and integrating brand catalogs/backends for the brand dashboard.

Elevation Capital, an early investor, describes Wishlink as enabling 'creator-led commerce through personalized storefronts curated by influencers, with a tech stack that drives transparent and measurable attribution, and thus creator payouts.'

Named brand partners from launch coverage include H&M, Westside, Faballey, Indya, Aurelia, Wrogn, Libas and G.O.A.T Labs, scaling to '250+ Brands' by the time of the Series B round.

Wishlink drives sales and traffic to 'e-commerce platforms including Amazon, Flipkart and Ajio' alongside direct brand partners.

Wishlink's brand-facing pitch states it will 'charge you only for outcomes' (awareness, user acquisition, sales) rather than flat upfront fees, implying a performance/commission-based take from brand budgets that also fund creator commissions.