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Startup Atlas · Credit Cards Marketplace

Wishfin

MyWish Marketplaces Private Limited Noida, Uttar Pradesh Founded 2009 wishfin.com ↗
Rishi Mehra · Co-Founder & CEO Puru Vashishtha · Co-Founder & Chairman
$15 MnTotal funding (tracked)
2Funding rounds
20 Jul 2016Last round

Wishfin: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Neutral financial marketplace

A neutral financial marketplace leveraging proprietary technology to help customers identify the right banking solution for their needs.

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Independent loan comparison

Functions as a B2C loans marketplace offering a completely independent loan comparison service across categories such as home, personal, credit card, property and education loans.

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Official CIBIL score access

First official fintech partner of TransUnion CIBIL, the company that provides the official CIBIL score.

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Customer Segments

Retail credit seekers40M+ customers

Wishfin now has more than 40 million customers and has disbursed more than INR 25,000 Crore worth of credit.

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Customer Relationships

No cited public information yet.

Channels

Wishfin.com online platform

Customer-friendly financial marketplace platform (website) through which customers compare rates and apply for loans and credit cards.

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Key Activities

Building investment & credit product platform

Funds used to develop intellectual property, build an investment platform and expand the small business loans category.

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Loan comparison and disbursal facilitation

Aggregates, markets and facilitates the sale of loan products and credit offerings from banks and financial institutions; has facilitated disbursal of more than INR 10,000 Cr. in loans through its platform.

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Key Resources

Proprietary data science and matching technology

Described as a core data science and technology company using proprietary algorithms to acquire customers cost-effectively and match them with suitable financial products.

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Key Partnerships

Top 40 banks and NBFCs

We work with India's top 40 banks and NBFCs.

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TransUnion CIBIL

Wishfin is also the first official fintech partner of TransUnion CIBIL (Credit Information Bureau of India), the company that provides your official CIBIL score.

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Revenue Streams

No cited public information yet.

Cost Structure

No cited public information yet.

FAQs on Wishfin

What is Wishfin's business model?

Wishfin's core value proposition centers on Neutral financial marketplace, Independent loan comparison, Official CIBIL score access.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com · Last verified 15 Jul 2026. · Report a correction