WickedGud

"No maida. No palm oil. No MSG. No artificial colours. Just real ingredients that happen to taste genuinely good."

Products are "manufactured using innovative steaming and convection air drying (SCAD) technology"

Online retailer of multigrain pasta and noodles that are "zero maida and palm oil" and "contain whole wheat, protein, and fiber"

Marketed on being kid-friendly and healthy: "I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits but also the fact that my kids loved it too." — Shilpa Shetty, investor

Seed-round funds earmarked to "acquire more customers online by resonating with GenZ and young millennials"

"Distributed through Amazon, Blinkit, BigBasket, Swiggy Instamart, Zepto, and Flipkart"

"2,000 retail outlets across India, including 400 Reliance SMART Bazaar, Signature and Freshpik stores"

"Its products are now sold on major ecommerce and quick-commerce platforms and in 2.5K+ offline outlets across 20 Indian states."

Direct-to-consumer sales via wickedgud.com alongside marketplaces

Pre-Series A proceeds earmarked to "expand product development initiatives and to add Korean flavours to its instant and cup noodles range"; cup noodles launched in 2024

Capital used to "boost its distribution network, scale up branding and marketing" across modern trade, general trade and digital platforms

Stocked in Reliance SMART Bazaar, Signature, Freshpik and Reliance Fresh formats; "present in 800+ Reliance Fresh stores" with expansion planned to ~1,200

"Her love for food and fitness aligns with our brand values and mission. We believe that her influence will help us reach a wider audience, promoting conscious consumption." — Bhuman Dani, Founder & CEO

Noodles are the core revenue driver: "Noodles constitute 85% of top line by volume"