Whatfix

Whatfix cites 37.5% higher user proficiency after three months of use compared to organizations without a digital adoption platform.

The platform is positioned as delivering 64% faster time-to-value for digital transformation initiatives such as ERP/CRM/HCM rollouts.

Whatfix works across web, desktop, mobile and Citrix/VDI environments and integrates with any vendor's software (Oracle, SAP, Salesforce, Microsoft or custom applications), avoiding lock-in to one enterprise software vendor.

A unified, AI-powered help center and in-app guidance (Flows, Smart Tips, Pop-Ups, Task Lists) is designed to cut support tickets and training time by letting users solve problems in-context.

Enterprise organizations deploying and upgrading complex software (ERP, CRM, HCM, ATS) that need to drive employee adoption of those systems.

700+ enterprises including 80+ Fortune 500 companies such as Shell, Microsoft, Schneider Electric, UPS Supply Chain Solutions and Genuine Parts Company.

Banking & Financial Services, Healthcare, Insurance, Pharma & Life Sciences, Education and Public Sector/Federal agencies are named as target industries for the platform.

Primary buyers within customer organizations are enterprise application owners, CIOs, L&D directors and IT enablement leaders responsible for onboarding, training and change management.

Whatfix reports a 99.5% CSAT score across its customer base.

The Digital Adoption Platform is delivered as a cloud-based product with round-the-clock support.

Whatfix's partner program provides "Delivery Assurance and Adoption Insights services for successful DAP deployment" delivered jointly with system integration and consulting partners.

Enterprise pricing is quote-based through a "Talk to Sales" process handled by Whatfix's direct sales organization.

Whatfix offers a free trial option so prospects can test the platform before purchasing.

Whatfix is sold and delivered through a partner ecosystem of technology/ISV partners and global system integration & consulting partners including Accenture, Infosys and Tech Mahindra.

Ongoing development of in-app guidance (Flows, Smart Tips, Pop-Ups, Task Lists), agentic AI for content authoring and insights, and the ScreenSense screen-understanding technology.

Direct enterprise sales plus customer success operations supporting 700+ enterprise customers globally.

Whatfix has acquired Airim (AI personalization, Oct 2019), Nittio Learn (learning management, Aug 2021) and Leap.is (mobile DAP, Apr 2022) to expand its product suite.

Whatfix runs training and DAP-expert certification courses for its system integrator and consulting partners as part of its partner program.

Whatfix had secured 5 US patents with 18 more in the pipeline as of the September 2024 Series E announcement, underpinning its screen-understanding AI (ScreenSense).

Whatfix's Bengaluru office is described as a major technology and product development hub housing significant engineering, R&D and global support operations, led by co-founder Vara Kumar Namburu as Head of R&D.

Whatfix's product suite spans the core Digital Adoption Platform, the Mirror application-cloning/AI-roleplay training product, and Product Analytics.

Whatfix maintains a partner ecosystem of technology and independent software vendors, including a Microsoft partnership: "Our partner Whatfix's real-time, in-app guidance accelerates adoption, productivity, and ROI to help customers benefit even more from Microsoft 365, Dynamics 365, and Copilot."

Global and regional system integration and consulting partners named on Whatfix's partner page include Accenture, Infosys and Tech Mahindra, delivering DAP strategy and implementation services alongside Whatfix.

Whatfix's institutional investor base includes Sequoia Capital India, SoftBank Vision Fund 2 and Warburg Pincus, which led its Series C, Series D and Series E rounds respectively.

Pricing for each product and plan is composed of a flat fee, plus user license fees, across Standard/Premium/Enterprise tiers for the Digital Adoption Platform, Product Analytics and Mirror.

Employee-facing applications are priced on the total number of users with access, while customer-facing applications are priced on monthly active users (MAUs) with access.

New products launched since the 2021 Series D round contributed 15% of revenue as of the September 2024 Series E round.

Employee benefits were Whatfix's largest expense line at ₹450.65 crore in FY24, up from ₹416 crore in FY23, reflecting its people-heavy engineering, sales and support organization.

Whatfix spent ₹230.55 crore on other operational costs in FY24, up 27% year-over-year.

Finance costs shrank substantially by over 79% to ₹31.1 crore in FY24.