Startup Atlas · D2C

Traya

● Mumbai, Maharashtra ● Founded 2019 ● traya.health ↗

Saloni Anand · Co-founder Altaf Saiyed · Co-founder Mansuk Lala · Co-founder & CEO

$11.19 MnTotal funding (tracked)

3Funding rounds

3 Apr 2024Last round

Traya: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Three-science treatment approach

Combines Ayurveda, dermatology (allopathy) and nutrition science to treat hair loss as a root-cause condition rather than a cosmetic issue.

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Personalized month-long treatment kit

Customers receive a customised kit with a doctor treatment plan, Ayurvedic diet plan, and hair coach access.

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Customer Segments

Millennials with hair loss

Doctor-prescribed, customised hair loss solutions targeted at millennial customers.

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Non-metro India70% non-metro

A majority of Traya's customer base is located outside major metro cities.

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Customer Relationships

Personal hair coach guidance

Every customer gets access to a dedicated personal hair coach as part of their treatment plan.

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Channels

App, website and e-commerce marketplaces

Sells direct via its own app and website as well as third-party marketplaces Amazon and Flipkart.

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Key Activities

Online hair assessment / diagnosis

Customers begin by taking an online hair test to diagnose the root cause of hair loss.

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Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Xponentia Capital — Investor Fireside Ventures — Investor Kae Capital — Investor Whiteboard Capital — Investor Puneet Kumar — Investor Suhail Sameer — Investor

Revenue Streams

Direct sale of hair-loss treatment kits

Revenue comes from customers purchasing customised monthly hair-treatment kits.

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Cost Structure

Marketing & sales spendRs 138 Cr in FY25

Largest cost line; grew 40% YoY in FY25.

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Employee benefit expensesRs 83 Cr in FY25, +130% YoY

Rose sharply as the company scaled its team.

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Cost of materials consumedRs 83 Cr in FY25

Raw material / product manufacturing cost.

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FAQs on Traya

What is Traya's business model?

Traya's core value proposition centers on Three-science treatment approach, Personalized month-long treatment kit.

How does Traya make money?

Traya's cited revenue streams include Direct sale of hair-loss treatment kits.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: inc42.com www.skandgroup.com · Last verified 18 Jul 2026. · Report a correction