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The Whole Truth Foods

Fitshit Health Solutions Private Limited Mumbai, Maharashtra Founded 2019 thewholetruthfoods.com ↗

D2C clean-label food brand selling protein bars, protein powders, muesli, dark cocoa bars and nut spreads, positioned as a "100% clean-label food brand" that lists every ingredient on the front of pack under the "#nothingtohide" philosophy.

Shashank Mehta · Co-Founder & CEO Rachna Aggarwal · Co-Founder & Chief Product Officer
$87 MnTotal funding (tracked)
5Funding rounds
4 Feb 2026Last round
299Team size (sourced)

The Whole Truth Foods: Funding Rounds

News on The Whole Truth Foods

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FAQs on The Whole Truth Foods

Who founded The Whole Truth Foods?

The Whole Truth Foods was founded by Shashank Mehta, Rachna Aggarwal in 2019.

How much funding has The Whole Truth Foods raised?

The Whole Truth Foods has raised $87 Mn across 5 tracked funding round(s), most recently on 2026-02-04. Figures are compiled from cited public sources.

Who are the investors in The Whole Truth Foods?

Investors in The Whole Truth Foods include Sauce.vc, Sofina, AYRA Ventures, Peak XV Partners, Rainmatter Health, Z47, Sequoia Capital India, Jaydeep Burman.

What does The Whole Truth Foods do?

D2C clean-label food brand selling protein bars, protein powders, muesli, dark cocoa bars and nut spreads, positioned as a "100% clean-label food brand" that lists every ingredient on the front of pack under the "#nothingtohide" philosophy.

Where is The Whole Truth Foods headquartered?

The Whole Truth Foods is headquartered in Mumbai, Maharashtra, India.

What is The Whole Truth Foods's business model?

The Whole Truth Foods's core value proposition centers on 100% clean-label food, every ingredient declared upfront, Good food made of good ingredients.

How does The Whole Truth Foods make money?

The Whole Truth Foods's cited revenue streams include Direct product sales across D2C, marketplace, quick commerce and offline retail.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: thewholetruthfoods.com · Last verified 18 Jul 2026. · Report a correction