The Man Company Acquired

Products described as "free of harmful chemicals" and dermatologically tested.

Products "infused with handpicked natural ingredients and premium essential oils."

Positions itself as helping men with "all round grooming through premium grooming essentials" and the continuous "evolution of becoming a better version" of themselves, framed around the idea that "being a gentleman is a journey."

Founders aimed to offer "affordable quality grooming products for men" targeting an underserved price segment.

Targeted men aged roughly 25-37 looking to upgrade from mass-market grooming products to premium ones.

Customers seeking specialized personal care solutions across skincare, hair, beard and body concerns (e.g. acne, beard growth).

Direct-to-consumer sales via themancompany.com and iOS/Android apps.

Sold via Amazon, Nykaa, Flipkart and Myntra.

30+ exclusive brand outlets plus retail partnerships including Shopper's Stop and pharmacies.

500+ salon partnerships for product distribution.

Access to Emami's distribution network of 725,000+ retail outlets following the strategic investment.

Kolkata-based FMCG major Emami first invested in 2017, raised its stake through further rounds, became majority owner (2022) and fully acquired the company in 2024.

Actor made a strategic investment in Oct 2019 and serves as brand ambassador; does not hold a board position.

Products manufactured in partnership with Indoherbal, based in Haridwar.

Revenue from operations of Rs 183 Cr in FY24, declining to Rs 154 Cr in FY25 and Rs 161.17 Cr in FY26, generated primarily via product sales across D2C and marketplace/retail channels.

At launch in 2015, customers could "customize their products basket to suit their needs, set the frequency of their order, and revise or cancel their subscription any time."