Startup Atlas · EdTech

Testbook

Testbook Edu Solutions Private Limited ● Gurugram, Haryana ● Founded 2014 ● testbook.com ↗

Ashutosh Kumar · Co-founder Yadvendar Champawat · Co-founder Narendra Agrawal · Co-founder Manoj Munna · Co-founder Abhishek Sagar · Co-founder Praveen Agrawal · Co-founder

$8.46 MnTotal funding (tracked)

3Funding rounds

8 Jan 2020Last round

Testbook: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

One-stop exam preparation platform

All-in-one platform combining exam-relevant courses, live classes, mock tests, previous year papers and study notes.

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Free-to-start access

Students can begin exam preparation and access free live classes before upgrading to paid plans.

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Courses by top-rated 'Super Teachers' (SuperCoaching)

Premium structured courses taught by highly-rated instructors, positioned to help students crack government exams.

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Customer Segments

Competitive government exam aspirants8.7+ Crore Registered Students

Students preparing for SSC, Banking, Teaching, Civil Services, Railways, Engineering Recruitment, Defence, State Government and Police recruitment exams across India.

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Successful exam-selection track record4+ Lacs Student Selections

Students who used Testbook's courses, live classes and test series to clear government exams.

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Customer Relationships

No cited public information yet.

Channels

Mobile app (Android & iOS)~3 Mn app downloads (2017)

Testbook's app for exam prep, mock tests and live classes; an early growth driver for user acquisition.

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testbook.com website

Direct web platform for courses, test series and content.

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Offline franchise / partner network750+ partners in 90+ cities and 250+ towns

Franchise partner centres extending Testbook's reach into smaller cities and towns.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

IIT Madras, IIT Roorkee, IIT Ropar & NIT Jamshedpur (Skilled Campus Programme)

MoUs with IITs/NITs and 50+ colleges to run Testbook's professional-skills 'Skilled Campus Programme' for placement preparation.

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S Chand Group (Smart Books content partnership)

Even after S Chand's Safari Digital exited its equity stake in 2022, S Chand continued a content partnership with Testbook on 'Smart Books' for test preparation.

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Revenue Streams

Subscription test-series / course passes (Testbook Pass)670+ exams covered

Paid subscription giving access to mock test series across hundreds of government exam categories.

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SuperCoaching paid courses

Premium live/recorded courses taught by top-rated instructors for exam-specific preparation.

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Franchise / offline centre network

Revenue via an offline franchise partner network across Indian cities and towns.

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Cost Structure

No cited public information yet.

FAQs on Testbook

What is Testbook's business model?

Testbook's core value proposition centers on One-stop exam preparation platform, Free-to-start access, Courses by top-rated 'Super Teachers' (SuperCoaching).

How does Testbook make money?

Testbook's cited revenue streams include Subscription test-series / course passes (Testbook Pass), SuperCoaching paid courses, Franchise / offline centre network.

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: testbook.com · Last verified 18 Jul 2026. · Report a correction