Supply6
Supply6: Business Model Canvas
The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.
Value Propositions
Our mission is to bridge the gap between what your body needs & what your diet provides—without making your life harder.
sourcecombines over 63 ingredients, including probiotics, micronutrients, and adaptogens
sourceSupply6 sharpening its focus on foundational health themes such as hydration, balanced nutrition and daily consistency
sourceCustomer Segments
"Tired no matter how much you rest." / "More sick days than usual." / "Gut issues that won't settle." / "Feeling off, but can't explain why."
sourceSupply6 sharpening its focus on foundational health themes... targeting "younger, wellness-focused shoppers"
sourceCustomer Relationships
reported ₹36 crore in annual revenue with a 45% repeat purchase rate
sourceUnder the partnership, Sanon will invest in the startup and lead its marketing campaigns
sourceChannels
The startup sells its products through its own website, major ecommerce marketplaces such as Amazon, and quick-commerce platforms including Blinkit.
sourcethrough its website as well as platforms such as Amazon and Blinkit
sourceIt has also begun selling in the United States, signalling an early effort to expand its geographic footprint.
sourceKey Activities
Key Resources
Key Partnerships
Under the partnership, Sanon will invest in the startup and lead its marketing campaigns
sourceNutrition startup Supply6 has raised Rs 48 crore ($5 million) in a funding round led by Unilever Ventures, with participation from existing investor Zeropearl VC.
sourceLast year, the company also onboarded former South African cricketer AB de Villiers as an investor and brand ambassador.
sourceRevenue Streams
Supply6 develops daily nutritional supplements across vitamins, hydration, and fiber categories. Their primary product, Supply6 360, combines over 63 ingredients, including probiotics, micronutrients, and adaptogens.
sourceThe brand also sells a zero-sugar electrolyte mix and protein wafers.
sourceThe company currently operates at an annualised revenue run rate (ARR) of Rs 75 crore and expects to reach Rs 100 crore ARR within the next three to four months.
sourceCost Structure
FAQs on Supply6
What is Supply6's business model?
Supply6's core value proposition centers on Bridges everyday nutrient gaps without added lifestyle burden, Supply6 360 — daily sachet with 63+ ingredients, Focus on foundational health: hydration, nutrition, daily consistency.
How does Supply6 make money?
Supply6's cited revenue streams include D2C nutraceutical supplement sales, Extended product lines (electrolyte mix, protein wafers), Rs 75 Cr annualised revenue run-rate (ARR).