Startup Atlas · D2C / E-commerce

Supertails

Petfully Yours Private Limited ● Bengaluru, Karnataka ● Founded 2021 ● supertails.com ↗

Vineet Khanna · Co-Founder Varun Sadana · Co-Founder Aman Tekriwal · Co-Founder

$57.6 MnTotal funding (tracked)

4Funding rounds

10 Feb 2026Last round

300Team size (sourced)

Supertails: Business Model Canvas

The nine-block Business Model Canvas, filled in only where a public source states it — empty blocks mean we haven't found a citable fact yet, not that the answer is zero.

Value Propositions

Integrated digital + offline pet careD2C pet care marketplace

Combines e-commerce for pet food/supplies with veterinary consultations, pharmacy, training and grooming under one platform.

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Fear Free veterinary careFear Free Veterinary Care

Supertails+ clinics are positioned around Fear Free veterinary care to reduce pet anxiety during visits.

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Stress-free at-home and instant vet consultsCall within 10 minutes

Online vet consultation platform lets pet parents book from anywhere and receive a call within 10 minutes of the scheduled time, citing that 37% of dogs and 58% of cats get anxious during vet visits.

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Own D2C pet food brand Henlo100% human-grade ingredients

In-house brand Henlo offers 100% human-grade, oven-baked dry dog food and treats made by a team of Indian vets and nutritionists.

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Quick commerce deliveryUnder 30-minute delivery

Expanded into quick commerce, delivering pet supplies and services in under 30 minutes, targeting ~80% quick delivery coverage across Mumbai, Bengaluru and Delhi NCR by March 2026.

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Customer Segments

Dog and cat parents

Pet owners seeking convenient online shopping and expert-led healthcare for dogs and cats, and other small pets.

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New pet parents / puppy adopters

Supertails offers a complimentary vet consult for new members, targeting first-time pet owners.

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Customer Relationships

No cited public information yet.

Channels

supertails.com website

Direct e-commerce website for pet food, treats, accessories, grooming supplies and health products.

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Mobile app

Own mobile app with app-exclusive discounts and features, e.g. "12% off on first order" with code APPNEWST.

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Supertails+ physical clinics

Offline clinic network across Bengaluru locations including Brookfield, Koramangala, Banashankari, Bannerghatta Road, Kalyan Nagar, Rajajinagar, KR Puram, Indiranagar, Whitefield, RMV and RT Nagar, with plans for ~100 clinics nationwide over 3-5 years.

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Quick commerce / dark stores

Quick commerce infrastructure and dark store expansion for sub-30-minute delivery in Mumbai, Bengaluru and Delhi NCR.

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At-home vet visits

At-home veterinary services delivered by in-house veterinarians and pet experts.

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Key Activities

No cited public information yet.

Key Resources

No cited public information yet.

Key Partnerships

No cited partnerships yet. Based on tracked funding/M&A data:

Venturi Partners — Investor Fireside Ventures — Investor Nippon India Alternative Investments — Investor RPSG Capital Ventures — Investor Saama Capital — Investor Sauce.vc — Investor

Revenue Streams

Product sales

Sale of pet food, treats, accessories, grooming supplies and health products via website, app and quick commerce.

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Veterinary consultations

Paid online vet consultations and in-clinic consultation, vaccination and diagnostics services.

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Pet pharmacy

Prescription diets and medications sold through "Supertails Pharmacy", with a 10% off link for medicines post-consultation.

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Own-brand food (Henlo)

In-house D2C food and treats brand Henlo sold directly on the platform.

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Cost Structure

No cited public information yet.

FAQs on Supertails

What is Supertails's business model?

Supertails's core value proposition centers on Integrated digital + offline pet care, Fear Free veterinary care, Stress-free at-home and instant vet consults, Own D2C pet food brand Henlo.

How does Supertails make money?

Supertails's cited revenue streams include Product sales, Veterinary consultations, Pet pharmacy, Own-brand food (Henlo).

Sources & corrections. Every fact on this page is compiled from cited public sources — follow the “source” links beside each entry. Profile sources: www.tofler.in · Last verified 16 Jul 2026. · Report a correction